if i had

punit modhgil@modhgil

linkedintwitter

#MILE1214

to start all over again?

what others said-1/3

what others said-2/3

what others said-3/3

my journeyfailures

# iit jee# mba# one start up# ‘settled’# financials

lucky# unicorp, niit, ravel, oracle, siebel systems,

talisma, allied worldwide, microsoft# one start up, one in progress# lived: ranchi, delhi, san francisco,

bengaluru, london# 40 states in the usa, 15+ countries, drive in

20 mega cities# a national report (creation of ministry of it)# business manager to ceo and co-founder of

niit# 5 mentors # klout score of 80# indian

how would i start all over again? “..getting fired from apple was the best thing that could have happened. the heaviness of

being successful was replaced by the lightness of being a beginner again, less sure about

everything.”

steve jobs looking back at hugely public firing in 1985

2 quotes

“if this day was the end of my life, how would i live each day? do i have many days when i feel i haven’t done justice to what i wanted to do and achieve?”

“if you have 20 crores of rupees in your bank, what would you do?”

so what changed

4Ps, when not meaningless, they are useless. read them for a historical perspective“hyperlinks subvert hierarchy”atomselectronsneurons (manufacturinginformationattention)push marketing doesn’t work and is expensive (roi?)information deluge, real time, measurable and trackablehonesty and the need for an authentic and a remarkable storydigital natives vs. digital immigrantswom or word of mouth (or earned media) still is the most credible source of leads for business

2008 2009

40m

50m

60m

70m

80m

2010

90m

100m

Net users

C&S TV hh

2007

internet users cross tv households(IMRB/IAMAI/internal GOOGLE)

2 hrs 15 mins a day rivals or exceeds TV consumption

so what changed

there are over 84m desktop internet users and over 50m mobile internet users in india as of this momentto put this is perspective there are only 103m cable & satellite tv sets in india. and a total of 134m tv setsand all of this is larger than the national circulation of print

every single day, facebook in india gets you greater reach of sec a/b than an ipl match

so what changed

so what changed

keep your head down follow instructionsshow up on timework hardsuck it up

be remarkablebe generouscreate artmake judgment callsconnect people and ideas

“we hire for attitude..”

• abc: attendance based compensation; poorly paid, low in respect, high in turnover

• what’s your ‘passion quotient’?• ‘not my job’ is a career limiting attitude

so what changed

the linchpin leverage

so what changed

“the difference between what we do and what we are capable of doing would suffice to solve most of the world's problem.” gandhi

“to believe in something, and not live it, is dishonest.” gandhi

starting up

starting up

• listen: do you have listening posts? what are they saying? If not, create them

• learn: pick up trends, like what you see. else move on.

• leverage: so you think you can make a difference? build and test with your ecosystem-network and mentors. ready?

• lead: go launch yourself. if need be, take baby steps. get early success in first.

rese

arch

pitc

h

why should i care about you

brand you: soft power trumps hard powersoft power assets: your image, reputation, network, communication skills, alliances, speaking, visibility, intellectual property (articles), etc.hard power assets: tangible things you can list on your resume such as education credentials, years of experience, job titles, training programs etc.

network when not needed (remember sant kabir?): learn linkedin as if it’s an art form, twitter anyone?

written word stays (be careful), no flaming please

start a ‘trust of favors’: a favor a day/act of generosity with 0 expectationswhen in academia, connect with industry through research and survey outreachswitch off automation: personal messages, custom status updates, send a personalized invite on linkedinget the act together: business card, business suit, business language even if you are a student

cheat sheet 1/2

cheat sheet 2/2no experience will go waste, dots will connect don’t worrybuild a network of diverse mentors, say 3 or 4 internship is a job, not a training; please start your job search nowon whose back is the monkey? it’s your home workrelatively free time assets: innocent coffees, breakfast meetings, and airport drop/pick up car conversationsone book a week will help you tell better stories

minimum 2 out of 3 have to be a yes

you deliver on time your work is good often exceptional working with you is such a pleasure

2 humble requests: one life saving, one nation saving

side view mirrors and side indicators, you actually paid for them. why not use them next time you drive?

there’s national change around you. why not pick at least one cause close to your heart? please.

curious. now go to the source 1/2videos:steve jobs’ 2005 stanford commencement address http://www.youtube.com/watch?v=UF8uR6Z6KLc

neil gaiman - inspirational commencement speech at the university of the arts 2012http://www.youtube.com/watch?v=ikAb-NYkseI

anu aga: investing in the livinghttp://www.youtube.com/watch?v=BbfvZeyeBhE

anupam mishra: the ancient ingenuity of water harvestinghttp://youtu.be/eJCTAXb_BWs

books:breakthrough branding by catherine kaputathe power of habit by charles duhigg linchpin: are you Indispensable? By seth godini is for Influence by rob yeungthe greatest secret of success- your passion quotient by dr. virender kapoor how we decide by jonah lehrerthe paradox of choice: why more Is less by barry schwartzsmart calling by art sobczak permission marketing by seth godinoutliers: the story of success by malcolm gladwellthe cluetrain manifesto by rick levine, christopher locke, doc searls, david weinberger, mckee jake various presentations and posts by mahesh murthy

curious. now go to the source 2/2

thank you and let’s continue our conversation

punit modhgil@modhgil

linkedintwitter

#MILE1214