Idea Generation

Abby Downing

Idea 1

Fonts

Just because you can't see it

doesn’t mean it’s not there – Campaign poster

My first idea consists photographs that show the actual damage the litter

is doing to the earth and also images that show what surfers against

sewage have done to help. The campaign posters are supposed to

highlight the problem and make people want to join the organisation as a

volunteer. This idea is aimed at adults above the ages of 16, these are

people who would begin an interest in the earth and keeping the

environment clean.heading

Logo ideascolours

I want to use photography like this to show what

the underneath of the water looks like that not

everyone can see. Also use shots that are half in

the water and half not to show the litter and sewage

in the sea. Litter getting tangled in human feet and

making them struggle in the sea would be a good

photograph to show it is not only dangerous for

animals. Low contrast and saturation photography

will be better.

A shot similar to this

would be good because

it shows the surfer on

the wave enjoying their

time then shows all the

litter behind the wave.

This campaign would

attract an adult audience

who would be attracted

to this because they

would worry about their

children going in the sea

and it would bring

awareness to them of

how bad the situation is.

Idea 2For my second idea I would be aiming the content at children by

making membership forms, campaign posters and merchandise

that attract children into having an interest at marine

conservation. It is hard to attract children to a serious subject so

this idea would need more in depth thinking about, but if

produced well they should have an interest. By showing cartoon

animals being disturbed by litter would be a good place to start

because this would make the children ask questions on this and

want to help the animals.

I would create cartoons like the ones on the right but with sad

faces instead of happy. The bright colours would be attractive

towards children.

The merchandise I would create would be teddies of the animals

that they could receive 1 free when signing up to become a

member.

The campaign poster would show each one of the cartoons with

some form of litter stuck around them asking out to the children

for help. colours

Idea 3 For my 3rd idea I will be aiming it at an older audience again. Between the ages of 15 and 30. This is a large age

gap however the more people it will be aimed at is a better thing.

The idea consists of a more simple format with not such negative photography.

I was thinking of building animals out of litter, it shows it from an animal point of view that we’re destroying their

home and they’re dying because of what we’re doing.

The images will be animated and made on photo shop, the outline of the litter will produce a sea creature. This is

an idea that I could mix with idea one because they’re a similar target audience.

The colours will be blue, white and green. But the images will include a small amount of other colours that are from

the litter. But you will be able to tell they’re part of the same campaign from the same font, logo and background

colour. They will also have a piece of text below the heading saying Help make change. Litter is replacing animals

or something like that.

This will be aimed at people who care about animals

Idea 4 Most of my ideas are about animals because this is something that is a large part of the sea and

how the litter destroys it.

This idea aims more towards surfing and is similar to the original surfers against sewage idea.

I would use the jaws popular poster to create the shark out of litter

and the women at the top would be on a surfboard, so the imagery

Would look like the surfer was going to be taken down by the litter.

The colours would be dark greens and

blues.

The other campaign posters would consist

Of the litter being the wave taking down the

Surfer.

This sends out a message to everyone to

Help try and stop as much litter going into

the ocean as possible.

Idea 5 This would be aimed at people ages 17+ and be aimed at fishing enthusiasts. It will be

aimed at them because of the fishing gear and things they leave behind that are killing

the sea life and decreasing the chances of catching fish and actually going fishing. It is

another thing that people enjoy doing that is becoming more extinct over the years.

the colours will be greys and blacks and other saturated colours.