SXSW is a festival focusing on technology and creativity, both of which are focus of MRM.

This is my story of how attending this year’s SXSW as a veteran to guide our team would be advantageous to me, my career, my discipline, and in educating my team.

I feel that I should be selected to attend SXSW, as I have the capability to consume content and present it well among my agency colleagues. I hope that by sharing my experience, I will inspire our agency disciplines to develop new ways of thinking. I also believe that sharing these insights means placing then into context for us as an agency and what the information means for us as an organization.