How to Make a Career Change without Sacrificing Your Market Value- Debra Feldman JobWhiz

Hidden Job Market Secrets Job Search Techniques for Career Changers, Re-entry

Candidates and Industry Switchers

September 17, 2014

All Rights Reserved by Debra Feldman, 2014

Debra FeldmanJobWhiz

Executive Talent Agent

Your Executive Ascent...Personally Delivered. Swift, Discreet, Guaranteed.

Columbia Business School

3

Debra Feldman, JobWhizExecutive Talent Agent

●Forbes: “Matchmaker: Part Sleuth, Part Networker”

●Precise positioning to attract connections to desirable job leads, sharp, precise focus & introductions to hiring decision makers and networking hubs

●Columbia University dual alumna & Alumni Career Coach

●Career Changer: nurse>healthcare marketing/operations & systems re-engineering consultant>career marketing strategist

●Strengths: research, corporate due diligence, marcomm, project management, marketing, business development, negotiations and sales


Making a Job Change while Preserving Your Value in the Market

4


Examples of Career Change

●Downsizing responsibilities or scope●Re-locating where you work or how often you travel or work in a company office

●Modifying your standard schedule by days or hours

●Changing role and keeping industry same●Changing industry and keeping role same

5


Networking Is the Best Job Search Method

● About 80% of jobs are never advertised and these are accessed through insider contacts

● First impression today made by Googling “your name”

● Before you can respond, you are your virtual presence

● Your work IS your resume

● Your contacts KNOW and TRUST you

● Target success stories to address particular needs in real time vs. guessing what will attract attention

6


Do Employers Hide Their Needs?

7


8

The Hidden or Unadvertised Job Market

●Separate from official, formal recruiting channels available to the general population (bypass HR)

●Unadvertised “vacancies” or opportunities for the right individual

●Only the hiring authority and few insiders are aware of pending changes

●Accessed through relationships not transactions●Competitive advantage for the first, and often only, candidate

●Usually the only way a career changer, industry switcher or re-entry candidate can be competitive

Columbia Business School 9

There’s a great job out there. Go get it!


Challenges Facing Career Changers, Re-entry Candidates and Industry Switchers

●Missing required or expected skills, knowledge, connections, experience

●No network to pave the path or smooth the passage

●Lacking effective job search abilities or knowledge●Relationships govern today’s executive job market; applications, resume submissions and recruiters less influential since the Great Recession.

10


It’s difficult to identify your own potential value to

prospective employers. Get help to be sure you

are being objective . Don’t shortchange yourself!

11


Tapping into New Career Opportunities

●Positioning●Focus●Communication●Call to action●Follow up

12


Employers

13


14

It’s an Employer’s Job Market Today70-80% of jobs never advertised● Many well-qualified candidates who are theoretically better matched

● Employers deluged with resumes; they’d rather avoid advertising openings

● Companies are short staffed, have tight budgets and are risk-adverse

►distinguish your unique potential via relevant success stories

►promote trustworthiness and credibility via online reputation, in person

interactions and third party recommendations

►show your sincerity (prepare, be patient and follow up)

►ask permission: be courteous and respectful (you are not their priority)

● Stay on decision maker’s radar with POLITE, PERSISTENT PINGS


The Perfect Fit Does Not Exist!

15

Columbia Business School 16


What’s Your Viewpoint? What’s the Employer’s Perception?

Half and Half? Half and Half?

17


Overcome or Eliminate Employer Objections: Show Bonus Qualities or Trade-offs vs.Their Specific Expectations or

Requirements

18


Make Your Own Luck: Don’t Rely on Others to Find You a Job

19


New Job Searching Mantra

It’s not just what you know or even who you know, but who

with hiring authority knows, likes and remembers you.

20


Think Differently!!

21


More Differently!

22


Still More Differently!

23


24

Network Purposefully ™-- Who Needs to Know Me?

- Who Needs to Know Me?

Companies facing same challenges, in same market, serving same customers, using same vendors, sharing same channels, relying on same systems, equipment, processes,

etc. as your experience

●Companies you know and like or find through research

●Competitors to your choice employers

●Companies in a related field

●Vendors, customers, consultants, advisors, academia

●Another sector where there is a talent shortage


25

Resources for Potential Employers

●Public and school reference librarian and CBS Alumni Career resources

●Trade, business and news: print, online, personal

●Industry associations, trade groups, etc.

●Conferences and meetings

●Internet search

●Networking: recommended by contacts

●Reverse search: find employee who has moved on

●Geographical location


Practical Job Search Advice

●Develop work portfolio demonstrating achievements not tied to a job or employer

●Don’t depend on recruiters or HR or applications●Cold contacts are effective when the value proposition is intriguing, communication is customized and compelling and there’s genuine interest

●Complete LinkedIn profile undeniably necessary. Other social networking platforms optional.

●Interim activities: learn, study, volunteer, read, dialogue, research, be available, accessible and visible

●Your Network=Lifetime Career Insurance

26


27

Q and A

● Please submit your questions


28

Debra FeldmanJobWhiz, Executive Talent Agent

●Website http://www.JobWhiz.com http://www.JobWhiz.com/contact to request slide deck

●Follow me on Twitter @Debra_Feldman●Join JobWhiz LinkedInGroup or Request● Connect on Facebook JobWhiz|DebraFeldman●Hangout on Google+ DebraFeldman●Get Help Now [email protected]

Your Executive Ascent...Personally Delivered.

Swift, Discreet, Guaranteed.