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As interior designer graduates, you must think long term about your career, not just about a job after college. That's when having a noticeable brand comes in handy. Developing a brand takes time and effort. So we encourage all students to take action before graduation: - identify your strengths and weaknesses - what makes you different - proper messaging/know your story - branding online - how and where to network Jenny Schrank and Aga Artka outline steps to take to start developing The Brand of You early in your careers. They speak to students and practicing professionals about long term interior design career planning.
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Your career. Your future.Discover and apply your passion
Monday, May 6, 13
“ I have no special talents. I am passionately curious.”
~ Albert Einstein
Monday, May 6, 13
NEW REALITY
Monday, May 6, 13
State of ConstructionYo
ur c
aree
r
About the ADP National Employment Report® The ADP National Employment Report®, sponsored by ADP®, was developed and is maintained by Macroeconomic Advisers, LLC. It is a measure of employment derived from an anonymous subset of roughly 500,000 U.S. business clients. During 2011, this subset averaged about
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lly A
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Source: Automatic Data Processing, Inc., Macroeconomic Advisers, LLC.
Chart 3. Growth of Private Nonfarm Employment, by Size of Payroll*
Recession Small Medium Large
* All size data included in the ADP National Employment Report is based on size of payroll. In some cases, small and medium-size payrolls belong to businesses employing more workers than indicated by the size grouping.
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Jul.03 Jan.04 Jul.04 Jan.05 Jul.05 Jan.06 Jul.06 Jan.07 Jul.07 Jan.08 Jul.08 Jan.09 Jul.09 Jan.10 Jul.10 Jan.11 Jul.11 Jan.12
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sChart 4. Monthly Changes of Employment in Construction and Financial Activities
April 2012
Construction
FinancialActivities
Source: Automatic Data Processing, Inc., Macroeconomic Advisers,
Monday, May 6, 13
EMPLOYMENT& WAGES
Monday, May 6, 13
Employment (May 2011)Yo
ur c
aree
rData obtained from Bureau of Labor Statistics
Monday, May 6, 13
SUMMER ASSIGNMENT
What are you good at?
Monday, May 6, 13
Your
car
eer
• graphic software knowledge• photography skills• advanced design software skills• social media understanding and applicable
experience• reliable team member• writing/communications skills• task-oriented drive• sales-driven personality• business acumen
Differentiators
Monday, May 6, 13
Your
car
eer
• Competition• Achiever• Ideation
STRENGTH FINDER
Monday, May 6, 13
SUMMER ASSIGNMENTWhat are you not so good at?
Monday, May 6, 13
Your
car
eer
• Know your brand (Passion, values, strengths, story)
• Share your story (Tell everyone you know)
• Don’t sit at your desk all day (Interact, build a brand)
• Invest time and money in your brand (“I see you everywhere” effect)
• Leverage social media and networking (We all have the same amount of time – time is no excuse! )
The Brand of You
Monday, May 6, 13
SUMMER ASSIGNMENT
Move your brand online
Monday, May 6, 13
Online presence- digital portfolio
~ Folio Link
Your
car
eer
Monday, May 6, 13
Online presence- digital portfolio
Your
car
eer
~ Behance
Monday, May 6, 13
Online presence- digital portfolio
Your
car
eer
Monday, May 6, 13
Online presence- digital resume
~ Visual CV
Your
car
eer
Monday, May 6, 13
Online presence- LinkedIn profile
Your
car
eer
Monday, May 6, 13
Online presence- other resources
~ Brazen Careerist
Your
car
eer
Monday, May 6, 13
NETWORKNETWORK
NETWORKMonday, May 6, 13
Knowing people
Network
ASIDwww.asidwi.org
IIDAwww.iidawi.org
WGBAwww.wgba.org
Chamber of Commerce
NKBAwww.nkbawi.org
Your
car
eer
Monday, May 6, 13
SUMMER ASSIGNMENT
Career development shouldn’t stop in summer
Monday, May 6, 13