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If you want to be more effective in your current fundraising job you should review this presentation. We provide information on how to gain the skills to be effective at fundraising via social media and online sites.
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Being More Effective in Your Fundraising Job
Wendy Weber, President and Owner
Crandall Associates, Inc.
Good News about the Job Market
Even in a challenging economy, nonprofits need to raise funds. Now
more than ever, they need to be smart and efficient in terms of the efforts they make to achieve their
objectives.
Fundraising Spending on the Increase
According to the DMA report “Direct Marketing Facts & Figures in the Nonprofit Industry”:
In 2007, every dollar that membership organizations spent on direct marketing yielded a return on investment of $14.47 – and that figure is only going to rise through 2012.
Social Media has finally come into its own. Most organizations are seeking marketers who know how to use it to achieve results.
Created by: Laurel Papworth laurelpapworth.com AND Gary Hayes personalizemedia.com
Basics are still important
Direct Mail is still a very important channel Strong communication and writing skills Analytics
Recommended mix of online/social media vs. offline/traditional media It depends! The success of social media programs
depends on:
- The immediacy of the need.
- The age of the donor.
- How relevant it is, and how effectively it is being utilized by the organization.
Characteristics of Successful Fundraising Marketers Many feel it is an asset to have worked in the
for-profit arena Even if you are managing one channel,
employers value those that see how all the channels work in concert with one another
They don’t “set it and forget it”. Top marketers follow their campaigns closely, adjusting as needed along the way
Being More Effective in Your Fundraising Job
Jo Sullivan, Managing Director
Creative Direct Response Fundraising Group
WHO DO YOU THINK YOU ARE?
WHO DO YOU THINK YOUR DONORS ARE?
Think Again
Think Again
Development & Communications• Mass Marketing and
Media Efforts support and compliment Membership.
• Those departments are partners and interchangeable. No matter what your title.
• Membership may be responsible for raising the money – but if YOU don’t think about the face of your donor and where she see’s YOU – then you’ll have a short conversation with her…..
Develop & Communications Cultivate – media influencers, online
influencers or pet parents.
Educate those audiences about our contribution on behalf of animals in need via multi-channel programs:
Text messages , eNewsletters, eNews alerts, social networking In all forms and any other place we could shout our story.
And finally Motivate them to do something:
Give Be an Ambassador Help us lobby Tell a friend – pass us along!
New face of NPO’s
Being More Effective in Your Fundraising Job
Tricia Reyes, Associate Director of Fundraising
Consumer Reports
How to leverage your strengths? Be innovative and be prepared Keep a record of your accomplishments Always think “outside the box” Present new ideas Keep learning Always sell yourself Ask for more to do Talk to your boss Be on top of your game
Promote yourself as Brand! Don’t take a nap when you get hired You are as good as your last win! Be a team player and a self starter Share your knowledge via all communication
channels Don’t be a “know it all”. Train your self to listen well. Volunteer for boards
Sharing is Caring!
Share your knowledge and help empower others
The more you know the more you should share
Share industry news, updates, finding, stats with your colleagues via all media channels
Network for the greater good not only for self gain.
Linked In: great tool for sharing and networking. Facebook: should not be your only source of
career advancement. Twitter: when you have something important to
share (you can link to your Linked In.) Spoke: great for serious promotion $$ Blog: if you have time to share Slide Share: great for sharing your presentations
Podcast: if you have a lot of time Meet Up: if you want to start a local think tank
Social Networking is not Professional Networking!
THANK YOU
Questions or Comments contact:
Wendy Weber, Crandall Associates
Jo Sullivan, CDR Fundraising Group
Tricia Reyes, Consumer Reports
