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Highlighting local businessesWhat’s worked for me
Carlie Kollath@carlie_kollath
Business reporterNortheast Mississippi Daily Journal
Reynolds Center for Business JournalismApril 2012
map of NEMS
Tupelo
Northeast Mississippi Daily Journal
all photos via Northeast Mississippi Daily Journal
Biz Buzzour business blog
Djournal.com/pages/bizbuzz
Popular posts
Drive-by feature
Post when signage goes up.
Include opening date.
Link to previous coverage.
If more than 2 people ask you what a building
is, post a picture and tell people what it
is.
You may have to do this more
than once.
Post before & after pictures.
Good way to use reader-submitted pictures.
Show inside & outside of building.
Good for new biz.
Include:owner, phone, hours, address,
directions, menu, prices
new business
Parties and open houses
Homegrown
Runs every Sunday.
Short profile of a local
business.
restaurant profile
retail profile
service profile
questions we ask
• Name of business?
• Owners?
• Previously doing what?
• Established when?
• Address?
• Phone?
• Hours?
• Employees?
• Type of business?
• Website?
• Facebook? Twitter?
• Business advice?
