GUIDE TO ALERTS

Do you remember spending time in school and trying to

learn how the Dewey decimal system worked at the

library? Even as adults, most of us don’t remember how

very important information was categorized.

In the web enabled world, it isn’t always about you

finding things: but about people finding data regarding

you. The information is now about you, the people you

care about, the business you value, and the ideas you

cherish.

Before you do anything, we are going to ask you to do

some simple things to get ready. The first is creating a

FREE Google account. If you have one already, you can

skip this step. You can create a free account at

https://www.google.com/accounts - all you will need is

an e-mail account and your name.

The second part is optional, but we suggest you do it to

streamline your online workflow. If you already have an

RSS Reader you can skip this step, otherwise you will

sign up for a FREE Google Reader account at

www.google.com/reader This will allow you to

subscribe to RSS feeds and have alerts automatically

placed on a web page instead of being delivered to your

e-mail box. If you have any questions, you can read

more information and watch a quick video from Google:

Google Reader for Beginners

Write down your login information

E-mail you used:

Your password:

You are now ready to visit http://GOOGLE.COM/ALERTS and create new alerts regarding items you want to track.

Your Name: the basic starting point. FirstName, LastName.

Company Name: names your company is most commonly referred to.

Brand Names: brands that your company is interested in. Include

competitors and new projects.

Individual Names: individuals of importance. Could include competitors, team members, and peers.

Industry Related: jargon / acronyms / abbreviations / organizations / certifications / tradeshows.

SAMPLE ALERTS for Barry Hurd

“Barry Hurd” (search for entire phrase)

site:barryhurd.com (any new page of my site barryhurd.com found by Google)

link:barryhurd.com -site:barryhurd.com (any site linking to barryhurd.com, except for barryhurd.com)

site:buzzprofile.com/barryhurd (any new information regarding how my profile is indexed)

link: buzzprofile.com/barryhurd –site: buzzprofile.com (any site linking directly to my profile)

“barry hurd” site:flickr.com (any mention of Barry Hurd on flickr)

“barry hurd” site:twitter.com (any mention of Barry Hurd on Twitter)

“barry hurd” site:youtube.com (any mention of Barry Hurd on YouTube)

“barry hurd” site:linkedin.com (any mention of Barry Hurd on Linkedin)

HTTP://buzzprofile.com http://twitter.com/buzzprofile