Gsma Introduction

© GSM Association 2009

AN INTRODUCTION TO THE GSMA


Contents About us

Focus of Activity:– Mobile Broadband– Mobile Lifestyle– Mobile Planet

Industry Technical Solutions


ABOUT US


Founded in 1987 by 15 operators committed to the joint development of a cross border digital system for mobile communications

In 22 years GSMA membership has grown to 750 of the world’s mobile operators and 200 companies in the broader mobile ecosystem, from 219 countries

Innovating, incubating and creating new opportunities for its membership, to drive the growth of the global mobile communications industry

What is the GSMA?

REPRESENTING MORE THAN 3.5 BILLION MOBILE CONNECTIONS


Formed in 2003, the Board provides the Association’s membership with a strong voice, clear direction, and fast decision-making

The Board is 26 strong and comprises:– 25 senior operator

representatives (including the Chairman)

– CEO and GSMA Member of the Board

GSMA Board


GSMA Committees

GSMA Officers

Rob Conway – Chief Executive Officer, Member of the BoardJeremy Sewell – Chief Financial OfficerBill Gajda – Chief Commercial Officer

Tom Phillips – Chief Government and Regulatory Affairs OfficerAlex Sinclair – Chief Technical Officer

Michael O’Hara – Chief Marketing OfficerJohn Hoffman – CEO, GSMC

TBC – General Counsel


GSMA FOCUS OF ACTIVITY


Mobile Broadband

GSMA Focus of Activity

Mobile Lifestyle

Mobile Planet


Mobile Lifestyle

Creation of innovative services that are delivered on this infrastructure and unite the attributes of the web & communications worlds.

Programmes & Initiatives:Mobile Media MetricsRich Communications SuiteMobile Money

Pay-Buy-Mobile MMT

Mobile Innovation


Enables users to pass a phone close to a point-of-sale ‘reader’ & use NFC technology & single-wire protocol to buy goods

Mobile phone-based contactless payments will facilitate over $36 billion of worldwide consumer spending by 2011*

8 live trials in deployment, with additional 6 in planning for 2009

* (Strategy Analytics Sept 2006)

Pay-Buy-Mobile

LIKE A CREDIT CARD IN YOUR HANDSET


Mobile Planet

Leverages mobile to help enrich the lives of individuals across the developing world, bringing services to these markets in a socially responsible manner.

Programmes & Initiatives:Development FundMobile Money for the UnbankedGreen Power for MobileUniversal Charging Solution


Development Fund Facilitating the delivery of mobile offerings that address the specific

requirements of people who live on less than $2 per day

Community phones - managed by local entrepreneurs who partners with a mobile operator to deliver shared phone service to their community

Community Internet – uses enhanced GSM networks to provide Internet access to computer in fixed booths that are shared by the community and run by local entrepreneurs

CONNECTING THE UNCONNECTED

GSM voice and data services rolled out to refugees in Uganda and the UN Millenium Village in Rwanda


Mobile Money for the Unbanked (MMU)

CONNECTING THE DEVELOPING WORLD TO FINANCIAL SERVICES

Programme will harness the ubiquity of mobile to provide financial services to people who were previously unbanked

1 billion people in emerging markets do not have a bank account but do have a mobile phone

Focus is on 20 projects in Africa, Asia and Latin America

Target to reach 20 million previously unbanked people by 2012

Supported by the Bill and Melanie Gates Foundation


Development of ubiquitous Mobile Broadband infrastructure & the proliferation of devices that will connect the world to the Internet.

Programmes & Initiatives:Mobile Broadband Global Promotion CampaignMobile Broadband Service MarkDigital DividendEmbedded Mobile

Mobile Broadband


Actively promoting the global strengths and success of Mobile Broadband, delivered by the GSM family of technologies (HSPA, HSPA+, LTE)

Mobile Broadband is currently delivered by over 230 HSPA networks in 118 countries and integrated into more than 1,100 devices from 127 suppliers. Over 100 million subscribers using HSPA

Educating the industry including operators, key commentators and influencers

Mobile Broadband Global Promotion Campaign

WWW.GSMWORLD.COM/HSPA


Mobile Broadband Service Mark

Developed a global identifier, to help consumers easily identify ‘ready to run’ Mobile Broadband devices

Ecosystem PartnersPC OEMsMobile Operators


Embedded Mobile

Developing the market for mobile connectivity in M2M & other consumer devices

Initially focused on promoting & bringing the benefits of continuous mobile connectivity to the consumer electronics, clean energy, healthcare, transport & utilities sectors


Embedded Mobile Programme

Work streams to address MNO and vendor priorities

Key Enablers

Bridge mobile- and non-mobile domains

Drive new

devices and

services

GOAL1

STRATEGY2

ENABLERS3

EXECUTION PLAN

4

4. LAUNCH IMPLEMENTATION

3. C-LEVEL CALL TO ACTION

2. REDESIGN APPROACH

1. BASELINE ISSUES & POTENTIAL GAINS

WORK STREAM APPROACH

5

• Expand the Embedded Mobile Market:

“50 billion devices by 2025”

• Evangelize new market opportunities• GSMA-led drive to deliver economies of scale through

collaboration with product vendors (mobile and non-mobile)

• Market research (e.g. TAM, priority verticals)• Mobile- and non-mobile supplier collaboration• Business model changes (e.g. channels,

processes) • Reduce certification costs• Promote Embedded Mobile portal• Conference & industry events• Guidelines for standard modules• Provisioning & business practice changes• Outreach to non-mobile segment• Propositions for lead segments

“50 billion connected devices by 2025”


MBB connections to reach over 70 million by end 2008

-

20.0

40.0

60.0

80.0

100.0

120.0

140.0

160.0

2005 2006 2007 2008 2009 (Q3)

USA/Canada

Middle East

Western Europe

Eastern Europe

Asia Pacific

Americas

Africa

Source: Wireless Intelligence, September 2008

Global HSPA connections

Devices everywhere


Growing M2M market beyond handsets and USB modems

Market is growing at 30% CAGR and projected to reach 186m devices in 2012

Applications are mainly focused in the B2B segment

– Vehicle telematics and fleet management– Telemetry for remote monitoring, security, POS

terminals and vending– mHealth devices and services

How can the GSMA expand the market opportunity?

Analyst Forecasts of M2M Module Shipments

-

10

20

30

40

50

60

70

80

90

100

2006 2007 2008 2009 2010 2011 2012

Uni

ts (m

illio

ns)

ABI Cellular M2M Shipments (2007)

Berg Insight Cellular M2M Shipments(2008)

Devices everywhere


There remain many untapped devices segments

22

25

50

75

100

134

200

261

300

600

860

1,000

0 200 400 600 800 1000 1200

Programmable navigation devices

Communications devices

Assorted machinery

Motor vehicles

HVAC equipment

Digital still cameras (shipments)

Energy meters

PCs (desktop and notebook)

Major home appliances

Elders over the age of 60

Chronic disease patients

Overweight adults

millions

“90% of our device categories to be network-enabled and wireless

capable by FY2010”

Howard Stringer Chairman & CEO Sony

Addressable segments for wireless-enabled devices

Wireless health

Smart metering and clean technology

TransportNOTE: Machine segments above are annual shipment volumes

SOURCE: ABI, Berg Insight, Continua Health Alliance, IDC, Korea Investment & Securities

Devices everywhere


The GSMA is looking at a much larger market

Consumer electronics

Clean technology

Health

Transport

Utilities

M2M“Devices

Everywhere”

The addressable market from M2M to “Devices Everywhere”

NOTE: Segment proportions are illustrative and do not indicate a measure of relative market opportunity

Devices everywhere


Deliver connectivity for the development of Connected Health markets and practice globally

Looking to work with Vendors, Service providers and other ecosystem partners to boost mobile innovation, reduce cost and to

improve time to market

What can the GSMA deliver to mHealth

Market overview

Identify users or

user groups

Determine success potential

Analyse applications

and methodolog

y

Identity strategic partners

Implementation plan


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Career

Gsma Introduction