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Co-presented by Paula Garcia and Sophia Moon for ALPFA Career Connections Event: Getting Ahead With LinkedIn (Event Twitter hashtag #ACCLinkedIn) This presentation takes you through the ins and outs of creating and customizing your LinkedIn profile, sharing some best practices and tips; and it covers some networking strategies and opportunities on LinkedIn that can be leveraged to grow your network and influence. Content Credit: Paula Garcia & Sophia Moon Design Credit: JaggerMoon Creative Group
Citation preview
A L P F A C A R E E R C O N N E C T I O N S
A L P F A C A R E E R C O N N E C T I O N S
Co-‐Presenter PAULA A GARCIA Marke8ng Manager
Asse:e Report @_paula_garcia
Co-‐Presenter SOPHIA MOON
Partner + Crea8ve Director JaggerMoon Crea8ve Group @iamSophiaMoon
A L P F A C A R E E R C O N N E C T I O N S
ICE BREAKER
LINKEDIN OVERVIEW: STATS
300 MILLION TOTAL USERS
100 MILLION USERS IN THE U.S.
200 COUNTRIES AND TERRITORIES
20 LANGUAGES
§ A Professional Profile Picture"
§ A Strong Headline"
§ A Winning Summary"
§ A Complete and Unique Profile"
"LINKEDIN PROFILE: MUST HAVES"
PROFESSIONAL PROFILE PHOTO
-VS-
PROFESSIONAL PROFILE PHOTO
< <
Your LinkedIn profile is 11X more likely to be viewed if it has a profile photo
Did you know?
!
Sell yourself.
Promote your personal brand.
Say who you are, not what you do
This little 120-character section is prime marketing real estate
YOUR LINKEDIN HEADLINE"
!
HEADLINES THAT STAND OUT
Source: The Undercover Recruiter
Go beyond the job 8tle:
• Succinctly showcase your specialty, value proposi8on • Speak directly to the audience you want to en8ce • Be specific, be crea8ve and use keywords
LINKEDIN SUMMARY
Does your summary do you jus8ce? -‐or-‐ Have you just copied and pasted your 5 year old resume as a temporary measure?
ü Make a first impression""
ü Tell Your Story""
ü Less is more"
Example A: “A dynamic leader with the ability to drive change and proven track record of high accomplishments in various areas. Highly organized individual, believes in empowerment and team work, highly adaptable, strong business sense, effec8ve communicator, result-‐oriented, and can-‐do a`tude.”
Example B:
“15+ years of experience leading teams of 10-‐200 staff members. Managed 30+ projects ranging from $100K-‐$1.7M in budget. 200+ hours of presen8ng and training on a wide variety of subjects including innova8on, teamwork and project management.”
LINKEDIN SUMMARY
T H E M O S T O V E R U S E D BUZZWORDS
on LinkedIn in 2013
LINKEDIN SUMMARY
Responsible
Strategic Effective
Patient
EXPERT
Organizational Driven
Innovative
Analytical
LINKEDIN WORK HISTORY
Use LinkedIn proactively.
Don’t set up a profile and abandon it!
Include RELEVANT Work History No job is too far in the past to include on LinkedIn if it supports your current career goals.
Highlight Your Accomplishments: Choose three or four highlights from each posi=on that showcase your experience and accomplishments.
Incorporate Key Keywords and Phrases: Adding certain keywords and phrases into your work history will help you to rank higher in LinkedIn searches.
WHAT YOU SHOULD INCLUDE IN YOUR WORK HISTORY: !
!
LINKEDIN PROFILE: NICE TO HAVES
SHOW YOUR PERSONALITY, INTERESTS, HOBBIES, AND LANGUAGES
SET YOURSELF APART FROM OTHERS !
LINKEDIN BEST PRACTICES: PRIVACY
Customize Your Public Profile !
Customize Privacy Controls
LINKEDIN BEST PRACTICES: PRIVACY
!
LINKEDIN BEST PRACTICES & TIPS
TURN OFF YOUR ACTIVITY BROADCASTS WHEN UPDATING PROFILE
CHECK YOUR SOCIAL FEED SETTINGS !
!
ESTABLISH GROUP SETTINGS
CONNECT – WRITE A PERSONALIZED NOTE
LINKEDIN BEST PRACTICES & TIPS
!
!
Make your profile visually appealing !
LINKEDIN BEST PRACTICES & TIPS
LINKEDIN OVERVIEW: GROUPS
2.1 MILLION GROUPS
8,000 NEW GROUPS CREATED EVERY WEEK
200 CONVERSATIONS PER MINUTE ARE HAPPENING IN GROUPS
AVERAGE NUMBER OF GROUPS A LINKEDIN MEMBER JOINS: 7
LINKEDIN OVERVIEW: MOBILE
41% OF LINKEDIN VISITS: FROM A MOBILE DEVICE
ROUGHLY 15 MILLION PROFILE VIEWS ON MOBILE DAILY
1.45 MILLION MOBILE JOB VIEWS DAILY
44,000 MOBILE JOB APPLICATIONS DAILY
LINKEDIN STRATEGY
Let your goals guide your strategy !
JOB HUNTING
PROFESSIONAL NETWORKING
PROSPECTING CLIENTS
“INFLUENCER”
WHAT IS MY LINKEDIN STRATEGY?
NETWORKING ON LINKEDIN: TIPS
MEET -‐> CONNECT (WITHIN 3 DAYS)
BROWSE CONNECTIONS’ CONTACTS – ASK FOR INTRO
IDENTIFY PEOPLE YOU WANT TO CONNECT WITH (GROUPS)
FOLLOW COMPANIES OF INTEREST
SHARE INTERESTING CONTENT -‐ TASTEMAKER
CREATE CONTENT, SHARE OPINIONS & EXPERTISE -‐ INFLUENCER
GIVE OUT ENDORSEMENTS, THEY’RE FREE
WRITE RECOMMENDATIONS
SOLICIT RECOMMENDATIONS FROM PREVIOUS MANAGERS
JOIN INDUSTRY & INTEREST GROUPS
BE “MINDFULLY ACTIVE – SHARE, UPDATE
BE AUTHENTIC WITH YOUR CONNECTIONS, INVITES, ACTIVITY
LINKEDIN ETIQUETTES & OPPORTUNITIES
Q&A
Thank you!
Follow us on twi:er @_paula_garcia and @iamsophiamoon