Get The Edge: Powering your social media presence

POWERING YOUR SOCIAL MEDIA PRESENCE

vietnamdigitalacademy.com

A quick exercise!

When consumers were asked “what brand comes to mind” the top 5 mentioned brands in Vietnam are:

1.2.3.4.5.


Top 15 brands in Vietnam

What’s a brand?


It’s not a logo


It is a collection of perceptions in the mind of the consumer



Building a brand is not an afterthought

It is a key differentiator



A ‘personal’ brand allows individuals to distinguish themselves by articulating their unique value proposition

We are all “brands”What we say, how we look, who we associate with what we do, body language etc


How do you make yourself stand out?


Your values

Your goals

Your passions

Your personal brand

Your strengths


A lesson in the kitchen



Why should you care

Awareness of you

Showcase your strengths

Make a difference

Build trust

Credibility

Influence

Publicity

Career Development

Engagement Internal & External


Marketing yourself on digital platforms


Create positive digital footprints to display your strengths, passions and values


Digital Marketing Trifecta

EARNED MEDIA

PAIDMEDIA

OWNEDMEDIA


Why should you use digital channels for personal branding?

Competition

Reputation

Conversations

Ownership MonitorContent EngageExpertise }Your personal brand’s digital footprints


1. Choose an expertise

Photography


1. Choose an expertise

Photography

Beautiful and effective photogaphy for

advertising and editorialWildlife photography in

Africa

Wedding photography specialising in destination

weddings


Your expertiseFocus on your strength Highlight your passion

Stay true to your values As focussed as possible


2. Own your nameCan you own your actual

name?

Is your name very common?

Is geography a consideration?


Example



Consistency Keeping a consistent profile helps others find you easily, and

it helps cement a picture of you in the minds of others.

The fewer variations you have, the easier it is to be memorable.

Imagery Tone of voice Design/imagery


3. The importance of content

Drive action/feelings/perceptionsFresh, entertainingAuthentic and real

Separates you from others



Creating Compelling Content

Aligned with

our expertise

Long Term Promote your PB

Research


Content Types

Source: Marketo

Social Media Posts

Promotions

Events

Blog

Ebooks

Podcasts

Types ofPopular Content

Case Studies

White papers

Videos

Research Results

Microsite

Newsletters


4. Drive engagement with your content on digital platforms

PERSONAL PAGE

1

LINKED IN

2

FACEBOOK

3

COMMUNITYFORUMS

4


Personal pageBlog?LinkedIn? Facebook?

Depends what you are an expert in and who your intended audience is!


Example

branded.me

http://branded.me/



Optimising your profile

1.Profile completion2.Outreach / Finding connections3.Be responsive to requests4.Join communities5.Contribute / Update


First Impressions count!

1.Create an appealing headline2.Be authentic (and avoid cliches)3.Bi-lingual (VN & EN)


Eye contactExpression AttitudeBody languageClothing / NeatnessPropsReflects your personal brand

Your profile picture


Finding connections

1.Start with immediate colleagues / friends

2.Past colleagues / friends3.Widen your connections

Personalise your invitation to connect with a messageOnce connected to someone, look at their

connections for additional outreach


Join Groups, Follow people

1.Related to your personal brand (strengths, values, passions)

2.Brands, People, Companies, Community forums

3.Sign up to receive updates (Pulse)


Top 8 tips


Top 8 tips!

1.Follow up with new connections you make promptly, stay in touch, and always follow-through on your promises.

2.Connect the people in your network to each other.

3.Surround yourself with top-notch people.

4.Study the network of successful friends and leaders in your niche and follow their lead.


5. Find mentors. Do as they do.

6.Give as much as you can.

7.Ask a lot of questions and listen.

8.Make yourself available to your peers and organizations.


Thank [email protected]