DESIG

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DAILY DRIVEN

DESIGN BRIEF

To design a comfortable, yet safe racing seat for daily driving. Racing seats are often too expensive to afford or too cheap to where you wouldn’t want to buy it. The Daily seat will meet in the middle of comfort, style and affordability.

User

The typical user of this product will be 18-30 male or female.DAILY will focus on ergonomics and safety when it comes to racing and day-to-day driveability.

Features

lightweight Materialsadjustabilitysupportdynamic stylingadaptability

US

ER&

feat

ures

PHASE 1I DEAT I ON

I decided to have a seat that reclinesfor daily driving needs

I DEAT I ONPHASE 2

A more refined approach to the seats, adding a hard foam material will allowfor a firmer seat and won’t fatigue muscles after prolonged use

EXPLODEDVIEW

Side rails to support extremeturns and heavy g-force

A simple reclining mechanismthat allows for seat adjustment

Built-in seat belt loop for maximum safety in case you’re ever in a crash

Seat rails that allow you to adjust your seating position

carbon fiber backing for lightness and strength

COFFEE 2 GO

DESIGN BRIEF

To design a personal coffee maker that was sleek and elegant. I wanted to include bold styling, and an easy to use interface, all of this while having the convenience of using an included thermas cup.

TA

RG

ETau

dien

ceTARGETaudience

FRE

DY

GO

ME

Z 20

12

TARGETaudience

FRED

YGO

MEZ

201

2

College students or young professionalsAge: 20-40Income: $20-45kLifestyle: Busy either with work or school, likes modern styling on a budgetInterests: Apple products, Ikea and other contemporary styling

The customers will enjoy the upscale design without the hefty price tag. The design is clean and looks like it costs more than it’s worth. Coffee2go's design and materials gives it a sense of durability, cleanliness and functionality.

TARGETaudience

FRE

DY

GO

ME

Z 20

12

PHASE 1I DEAT I ON

PHASE 2I DEAT I ON

I decided to head in a different direction from my sketch model, I wanted it to have more negative space

Built-in screen that displays time as wellas a timer and a beep to confirm when

the coffee is ready

Rubber grip to keep your hands isolated from heat

See -through glass

Push down to bringup coffee holder

Insert coffee pack, water and enjoy!

Springloaded rodsexpose the coffee container

A thermas cup is included with the Coffee2go, other colors will be sold seperately.

R

SERV

SERV is meant to aid in rescues in snowy environmentswhich power or gasoline is difficult to access. Due to the vehicle being human powered, it is ideal to go on long search missions without the fear of losing power or fuel along the way.

SERV is a human powered vehicle that aids inrescuing or delivering supplies to people that are stranded or in need of crucial supplies. It has the capacity to carry a wounded person or supplies as needed.

SCENARIO

OBJECTIVE

SC

ENA

RIO

&ob

ject

ive

PHASE 1I DEAT I ON

PHASE 2Human powered

Capacity for a driver and an injured person

Designed with long trips in mind

Insulated cabin in order to prevent and aid people with hypothermia

Large windshield with little to no blindspots to better search for people in need

A CVT transmission to gain speed and maintain momentum in rough terrain as well as inclines

I DEAT I ON DESIGN GOALS

HU

MA

Nfa

ctor

s reinforced cockpit with low wall for increased visibility

comfortable and ergonomicseating for long trips

rear-cargo bay for transporting injured or

delivering supplies

gearbox mechanismdual-lever steeringleg press mechanism for power

tank treads for better weight distribution and grip in snowy and icy environments.

SERV will serve as an emergency first response team, whether it means coming to the aid of an injured hiker and providing first aid, or delivering supplies to remote villages; SERV will be able to work without the use of electricity or fossil fuels.

Rserv

SOUNDWAVE

DESIGN BRIEF

To design a sleek, modern looking stereo unit that will accomodate the user with today’s technologies, along with providing a great sound.

ST

YLE

&ob

ject

ive

Rounded edges and a sleek surface will allowSOUNDWAVE to make a statement in its environment.With a sleek profile as well as a glossy finish, it will be a great addition to your home entertainment setup.

GOALS

modern designsmooth flowing edgesglossy and matte finishessimple, yet elegantsmall system with powerful sound

IDEATIONPHASE 1PHASE 1

I DEAT I ON

PHASE 2I DEAT I ON

SoundWave will have an interactive display and bluetooth connectivity. Connect your phone, laptop or any other device to enjoy your music.

Dual speakers come with built-in subwoofers and tweeters, giving an enhanced bass and acoustic

performance without the bulk .

FUEL FOR THOUGHTEXHIBIT DESIGN: ILLUSTRATIONS BY BROCK SLOWINSKI RENDERINGS BY FREDY GOMEZ

DESIGN CONCEPT

We wanted to create an exhibit that showed how passionate we are about automobile engineering and how far technology has come. We also wanted to showcase the fact that racing is fun, but it also has serious consequences. Safety is a big deal in racing and we wanted to display the advancements in technology due to crashes in drag racing.

DESIGN GOALS

To understand how aerodynamics work at high speeds

Understanding how different fuels serve different purposes

The maintenance and fabrication of dragsters

How safety equipment works and how it has saved lives

How an engine works

IDEATIONPHASE 1PHASE 1

I DEAT I ON

PHASE 2I DEAT I ON

EXHIBIT

The Exhibit promotes speed and safety while educating visitors as to why racing

is the way it is today.

EXHIBIT

Interactive piston allows visitors to experience the differences between

several different fuels

A racing simulator is installed to allow visitors to experience the power and emotions that racing drivers go through

Damaged parts display includes several artifacts that have been taken from track and other racing accidents

FURNITURE

R1 StoolI DEAT I ON

I DEAT I ON 2

DESIGN GOALSCreate a unique and elegant barstool

Incorporate plastic and aluminum into the design

Comfortable seat for prolonged use

Have a back rest to ease back pain

Minimal packaging and sustainable for manufacturing

anodized aluminum

bent metal seat with foam insert

The R1 stool is designed to be flat-packed. Containing

only 5 pieces, it is also easy to

assemble.

steel rods for added support

clear plastic legs

EASY TO SHIP&

ASSEMBLE

SIA

I DEAT I ON

Design a modern chair and lounge for an upscale client.

Incorporate different materials

Allow the chair to be versatile

Design with the environment in mind

Allow Sia to be flat-packed

DESIGN GOALS

aluminum legs

memory foam stripfor comfort

wood frame with foam padding

small ottoman for resting feet or

extra seat

SIAlounge chair

OTTOMANconcepts

To design an ottoman or small seat that will accomodate guests and look elegant in a home. It is designed with storage capacity in mind, in order to have your

own private nook where you can store books or any other personal

belongings.

DESIGN GOALS

leather and foam top provide a

comfortable seat

storage nook

injection molded plastic and aluminum models will be

available

DICEottoman

SECTIONottoman

removable nook can be used for storage as well as another seat

injection-molded plastic and aluminum models will be available

lightweight structure makes it easy to transport and put away

aQuapersonal mobility vehicle

Vehicle commutingPros: freedom, safety, piece of mindCons: gas Prices, rush hour, road rage, stress, parking

Public TransportationPros: easy to use, sustainable, inexpensiveCons: makes a lot of stops, not always on time, small space with many people

Bicycle commutePros: great exersice, no gas or parking to pay, easily stored Cons: minimal impact safety, travelling long distances isn’t ideal

Motorcycle commute Pros: great on gas, fun, quick, allowed to use carpoolCons: no weather or accident protection, easy to drop, dangerous for beginners

TH

Epro

blem

There are many issues commuters are facing nowadays. Everything from rising gas prices to heavy delays on the freeway makes you dread driving to work or school. There areother alternatives to driving such as public transportation, riding a motorcycle, or riding your bike. Here are some of the pros and con I have found from each of form of transportation.

aQuapersonal mobility vehicle

DESIGN CONCEPT

To design an enclosed electric commuter vehicle for either one or two passengers. Vehicle will be for urban as well as suburban commute. To decrease the environmental impact and energy consumption associated with individual daily travels.

DESIGN GOALS

Single seaterThree wheeledElectricUnder 1000 lbs.Small physical impactStorage for backpack or briefcaseD

ESIG

Nob

ject

ive

TOYOTAI-real REVAG-wiz

CORBINsparrow CAN AMspyder

CU

RR

ENT

mar

ket

IDEATIONPHASE 1PHASE 1

I DEAT I ON

PHASE 2I DEAT I ON

CLAY

Electric motor

storage spaceadjustable steering

adjustable seatingBattery packs

The Interior will open like the classic BMW Isetta. This will make parking in small places more accesible and getting in and out easier.

If the car would ever be in a front end collision, small charges would detonate allowing the door to open if it gets damaged.

I NTERIOR

48in

60in

72in

SIZE

SMART FORTWO6’ TALL PERSONAQUA PMV

RENDERINGS

AERIAL VIEW

aQua

aQua

ADDITIONAL WORK

WORKtable

COFFEEtable

CORNERtable

COMPUTERdesk

RENDERINGS

Models done by Hugo Martinez at Mat-ter Design Renderings by Fredy Gomez

ROBOlamp

WIRE&MESHtable

MESSENGERbags

THANK YOU!

DESIG

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