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Copyright © 2013 Fredrickson Communications

Joyce LaseckeJanuary 28, 2014

What MattersFredrickson Communications


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Professional skills and experience

Interpersonal skills

Ability to representFredrickson

Versatility and flexibility


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Experience inWorkplace Learning


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Professional Skills• Instructional design—objectives, methods, delivery,

evaluation• Content development—writing, editing, structure, design• Project team skills—estimating, planning, status reporting,

facilitating meetings• Proficiency with tools of the trade—Articulate Studio,

Articulate Storyline, Adobe Captivate, multimedia tools• Understanding and use of profession’s principles and terms• Familiarity with gurus and trends in the field


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Consulting Skills• Attentive listener and great interviewer • Resourceful—researches before asking without wasting

time• Assertive yet approachable• Curious about the big picture• Able to make suggestions and recommendations• Routinely asks about business objectives • Identifies audience, purpose, scope• Asks client about their expectations and preferences, and

adapts to them


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Specific Skills & Experience

• Writing from scratch

• Working within a budget of hours

• Working on a project when you are not a SME

• Dedicated full-time to project

• Gathered information from SMEs

• Had others review work; reconciled review comments


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Interpersonal Skills


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Interpersonal Skills

Accountability

Communication

Conflict Management

Responsibility

Flexibility

Listening

Problem solving

Relationship management

Self-awareness

Self-management

Appreciative


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Versatility


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Versatility• Project roles—project manager, web develop, visual

designer• Special expertise—measurement and evaluation,

interactivity design, user research• Subject areas—leadership, sales, software, product

knowledge• Media arts—illustration, narration, acting, musical

composition and performance• Deliverables—eLearning, VILT, ILT, podcasts,

presentations, job aids


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Ability to Represent Fredrickson


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Knowledge about Us

• Service areas and deliverables

• Skills and people within the company

• Key clients and projects

• Types of initiatives we’ve helped with

• Publications, peer groups, community involvement


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Demonstrate Core Values

• We are a joy to work with

• We do what we say we will do

• We anticipate needs and obstacles to limit surprises

• We are passionate about learning

• We make sure everyone wins


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Hub Activities

• Active in one or more professional organizations

• Active on LinkedIn

• Blogs regularly

• Refers prospective employees

Career

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