Embed Size (px)
Citation preview
Entering the field of PR
The top 10 things you need to know – and be prepared for – after college.
Your education is not over.
Blogs Behind the Spin PR-Squared Hypertext PR Daily PR News
Book Authors David Meerman
Scott Gary
Vaynerchuck Malcolm
Gladwell
Always keep up with your industry, field and personal passions. Always look for opportunities to grow and learn new skills.
Make an art of networking
Public Relations Society of America
American Marketing Association
Rochester Advertising Federation
Rochester Media Association
Rochester Young Professionals
Rochester Blogger Network
“It’s not what you know, it’s who you know” is often very accurate. Fortunately, there are many groups that can serve as networking opportunities.
Value professional relationships
“Mentor” is an intimidating term – but take your networking success further by choosing someone who you look up to and relying on them for advice and guidance.
Say YES – and get involved
As a student or young professional, you shouldn’t say “no” very often. Get involved with things that will make you stand out from the crowd – even projects you’ve never done.
Accountability
Saying “yes” is the first half of the bargain. It’s just as important to deliver the best results, every time.
Your digital landscape
When a hiring manager or recruiter looks you up online, what will they find?
Create a LinkedIn profile. Start by connecting with us.
What pictures are available on your Facebook?
Engage in conversations in your desired industry.
The everlasting power of internships
It’s not just about getting your foot in the door with a potential employer. Internships allow you to gain a “real world” perspective on your occupation.
People skills are important.
Believe it or not, there’s a reason your professors make you work in groups.
Money$ Money$ Money$
You’re going to be managing budgets for yourself and your clients/teams.
Determination & Dedication
If you want to be successful in the job search, you need to work at it – just like anything else.
Questions? Comments?
