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Minority In-House Counsel AssociationEnhancing Your Brand
with Social Media#MIHCAConference2016
Twitter: @MyMIHCA
Alice Geene
Nathan Leong
Paula T. Edgar
Sonya Olds Som
Paula T. EdgarPrincipal, PGE LLC (Speaking, Coaching and Consulting)
President, Metropolitan Black Bar Association
#MIHCAConference2016
Paula T. EdgarPrincipal, PGE LLC (Speaking, Coaching and Consulting)
President, Metropolitan Black Bar Association
#MIHCAConference2016
Alice (Lin) GeeneSenior Vice President, Corporate Affairs, General
Counsel & Secretary at Rewards Network Inc.
#MIHCAConference2016
Alice (Lin) GeeneSenior Vice President, Corporate Affairs, General
Counsel & Secretary at Rewards Network Inc.
#MIHCAConference2016
Nathan LeongCorporate, External & Legal Affairs
Microsoft Corporation
#MIHCAConference2016
Sonya Olds SomPartner, Major, Lindsey & Africa
Chicago/Midwest office, In-House Practice Group
#MIHCAConference2016
Sonya Olds SomPartner, Major, Lindsey & Africa
Chicago/Midwest office, In-House Practice Group
#MIHCAConference2016
Minority In-House Counsel AssociationEnhancing Your Brand
with Social MediaTwitter: @MyMIHCA
TIPS FROM ALICE: 1. Be thoughtful, authentic and crisp about your brand (e.g., “I facilitate
growth and positive change in technology companies”)2. Build your profile with total alignment to your brand and considering the
differences between the different social channels
#MIHCAConference2016
Minority In-House Counsel AssociationEnhancing Your Brand
with Social MediaTwitter: @MyMIHCA
#MIHCAConference2016
TIPS FROM NATHAN: 1. Include a picture with your post: it's worth a thousand words, and it
massively ups your views.2. Post smarter: Pick your brand, stay on-brand, and use the NY
Times/WaPo rule (only post what your boss or CEO would approve of if it ended up on the Front Page of the Times/Post)
Minority In-House Counsel AssociationEnhancing Your Brand
with Social MediaTwitter: @MyMIHCA
#MIHCAConference2016TIPS FROM SONYA: 1. Be Your Authentic Self – The Best, Most Professional and Personable Version of Yourself2. Be Consistent – Brand and Relationships are Built Slowly Over Time – One Tweet/Post at a Time3. Be Giving – Once You Have Identified Your Social Media Goals and Audience, Focus on Giving Your Audience What They Want/Need from You4. Be Careful5. Have Fun!
Minority In-House Counsel AssociationEnhancing Your Brand
with Social MediaTwitter: @MyMIHCA
#MIHCAConference2016
TIPS FROM PAULA: 1. Remember it’s “SOCIAL” Media! Engage, Like, Retweet, Share!2. Replicate your offline network online – it’s easier to stay in touch, have
increased visibility and consistency even when you can’t meet up IRL (in real life)
3. Your brand is your currency – deposit, invest and withdraw when needed
Minority In-House Counsel Association
CONNECT WITH US!
#MIHCAConference2016
