TINYOWL INTRODUCTION:

It is the first food delivery app that doesn’t have a web version services.

o Directly started business in mcommerce instead of starting through

ecommerce.

Mumbai based company founded by harshavardan mandad, who is graduated

from IIT BOMBAY.

Aim: To have a very personal connection between people & their food through

TINYOWL app.

Tinyowl has been aggressive on marketing & is already delivering 2000 orders a

day on average with the number to peaking to 2500 on better days.

App has more than 100K downloads from Mumbai itself.

It raised $1 million in august 2014, it added a $3 million series a round in

December 2014.

TARGET is to pass 50,000 daily orders per day before end of 2015.

It has a fleet of more than 100 delivery boys scooting around Mumbai.

It also employs 100 people at their call center.

For data collection TINYOWL has a team of 50 which is working on making

menus of hotels more visual and functional.

Technology team has 40 engineers & design team has 15 people who work on

improving the app.

Apart from this, there is a senior management team of 400 members.

TINYOWL is off to a very impressive start in terms of number & has placed itself

at the interaction of many trends.

ONLINE FOOD DELIVERY INDUSTRY:

The online food market has huge potential, with 200 million internet users in

India.

Over the past one year there has been an exponential growth in number of food

app startups.

Presently the Indian food market is around 23 trillion rupees.

Food panda gobbled up tis biggest rivals in the country, tatykhana and justeat.in.

Eateries like dominos, pizza hut etc. alone get 50-60% ecommerce sales. there is a

tough competition between food startups & single brand eateries.

The entire food delivery market in India is worth about 12.5 billion dollars.

Online food delivery niche grew 40 % in last 12 months which makes it the

fastest growing market as of now.in 2014, rupees 350 crore worth of food were

delivered online.

COMPETITORS:

30+ top online food ordering & delivery websites are there in India.

Transport startups like uber & ola promised to be enter the food deliver industry

in India.

There is a quote saying that “buying a book is optional, going for a vacation is

optional, thinking about god is optional, but food is not optional”.

Food startups are getting significant funds from VCs and other investors,

Even itiffin a Bangalore based startup is backed by cricketer robin uthappa.

FRESH & itiffin, they are now a host of startups that both cook & deliver instead

of following the market place of connecting customer with restaurants.

Bangalore based NUTS-OVER SALADS are promoting salads as complete

meals. It delivers salads with exotic ingredients like baby rice & poached chicken,

mediterrian baleta (garbanzo beans) & couscous.

Even berlin based ROCKET INTERNET which recently infused $110 millions in

food panda, made a bid to acquire TINYOWL.

But tinyowl did not want to lose control to ROCKET INTERNET.

Some of the Bangalore based food delivery companies,

o BREKKIE(breakfast specialist)

o FRESHMENU

o LATENIGHT(starts operation from 9pm to 4am )

o EATLO (having 550+ lunch orders every day.)

o Swiggy

Huge competition from other platforms like foodpanda, justeat.in, zomato.

FEATURES OF TINYOWL & HOW IT DIFFERENTIATES

FROM OTHERS

It allows users to order food from restaurant & have it delivered at their doorstep.

Consumer can manage the entire process including selecting & ordering the

dishes & tracking the delivery.

Users can either make payment through their credit card or opt for COD.

Tinyowl mainly targets customer satisfaction.

Offers includes like, when booking done first time by customers they will get a

discount voucher of 100/-

Even it also giving a discount of 100/- who are giving reviews after usage.

TINYOWL- tiny in terms of app, large in terms of customer

satisfaction.