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E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
In 1982 I looked like this...
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
But now I look like this...
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
So... What is it about me?
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
a wealth of patience
a passion for what I do
an honest opinion
a unique perspective and personality
experienced but always improving
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
Basically I believe in...
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
My personal keywords
Competitive Out of the box Decision Maker Marketing Commerce Management Advertising Media Contributor Unconventional Designer Team Work Strategy Networking Social Creative Atitude Ambitious Goal Oriented Dynamic
Analytical Skills
People Skills
Marketing Skills
Communication Skills
Presentation Skills
High Levels of Initiative
Leadership Skills
International reach
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
Where have I worked?
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
Exclusivideo Audiovisuals ▪ Cascais (Lisbon) ▪ Jul 1999 – Feb 2002
Function: Shop Manager
Role and missionShop manager and public attending
Main achievements:• Responsible for all shop merchandising
layout and shop organization.
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
TAP Air Portugal ▪ Lisbon ▪ summer 2004
Function: Marketing Assistant (Internship)
Role and missionMarketing assistant internship in TAP´s marketing department.
Main achievements• Clipping and other tasks inherent of the marketing
department.• Control and update client database – Navigator
Program.
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
Brisa Portugal / Via Verde Portugal ▪ Lisbon▪ Nov 2004 – Set 2006
Functions: Marketing Assistant / Project & Product Manager
Role and missionWorking as a marketing assistant, was given to me the opportunity to develop a new branch of business for Via Verde Portugal regarding the unassisted product selling. Conciliating the marketing department tasks, I have developed the entire project and became the product manager after the implementation. Nowadays it´s still a product on the market responsible for a great slice of profit to the company.
Main achievements: • Responsible for the Via Verde Portugal project (development,
implementation and post management) of unassisted sales basis (in store - ex Posts GALP M24 – new business branch) – Developed all the items from package design to operational selling and distribution procedures. Project developer and posterior product manager.
• Marketing department all around task support including client management on CRM application (data and campaigns).
• Directly involved on the planning and management of marketing and advertising actions and campaigns for Via Verde Portugal including incentive plans for business partners;
• Contact with suppliers and articulation of needs regarding product and project management;
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
Brisa Portugal / Via Verde Portugal ▪ Lisbon▪ Nov 2004 – Set 2006
Functions: Marketing Assistant / Project & Product Manager
This was one of my main projects in Via Verde Portugal – the selling of Via Verde product in a unassisted sales basis (in store - ex Posts GALP M24
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
First of all I managed with the production company all the quantities to be developed and control all the inherent deadlines and product quality.
Then I arranged with the logistics the product the entire procedure for collection and storage of product.
The next step was the distribution of products for all stores nationwide. I was responsible for that management.
After the product is ready to be marketed. I was responsible for all inventory management, reporting and treatment of cases and all training of employees (sales procedures) . I was also responsible for the merchandising of each store and did frequent visits to each site in order to make sure everything was in compliance. Over the time I received daily reports from each store and was responsible for all analysis regarding costs, sales, trends and inventory management. This was a very successful project that today is still active.
L'Oréal Professionnel ▪ Miraflores (Lisbon) ▪ Set 2006 – Fev 2007
Functions: Brand Manager / Marketing Assistant
Role and mission Brand Manager for Redken and Matrix Brands. Supported the marketing department regarding presentations, events and another inherent tasks.
Main achievements• Responsible for stock management for all the DPP
professional hairdressers market in Portugal. • Developed SAP applications competences.• Direct support to Redken and Matrix Marketing
directors.• Marketing all around tasks regarding validating creative
artwork, packaging, texts, presentations and L´Oréal Portugal events planning.
• needs regarding product and project management;
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
Grupo Microsegur, Lda ▪ Cascais (Lisbon) ▪ Mar 2007 – Sep 2008
Functions: Marketing Manager
Role and missionResponsible for all the definition, implementation and management of the company´s marketing plan including CRM implementation and Rebranding.
Main achievements• Rebranding development: presentations, creative artwork and implementation.• Website (CMS) and CRM management: definition, development and upload of
contents.• Marketing reporting: campaign impacts, costs, etc.• Developed B2B and B2C marketing (online and offline) campaigns (including vertical
markets): design, implementation and reporting for national and foreign markets (ATL, BTL and TTL) - (including KPI´s).
• Iberian (PT+SP) Brand Management regarding I.T. and electronic security equipments from General Electric /United Technologies, Honeywell (ADI), IpTecno, Visual Tools, Rapiscan, L3, March Networks, Maxxess, among other SDI, SADI, CCTV A.C. and Inspection Systems Brands.
• Pricing coordinator: developed pricing rates, profits (%) calculations and product price tables development and management for national and foreign markets..
• Helped the commercial department: budgeting proposals (calculating profits %), negotiation with suppliers and project management.
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
Grupo Microsegur, Lda ▪ Cascais (Lisbon) ▪ Mar 2007 – Sep 2008
Functions: Marketing Manager but… What did I do there?
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
As a part of a 2 elements marketing team we were responsible for the Rebranding of the company. This included all the graphic materials such as thematic presentations, commercial cards, templates, etc.
In the begining.... And after.
We also were involved in all the inherent processes regarding the choosing and implementation of the CRM in Grupo Microsegur. That includes analysing all databases, testing and list building. After the implementation we managed the clients database and made some marketing campaings using CRM.
We designed a brand new website for Grupo Microsegur and using a CMS platform. We added contents frequently and also managed Micronews newsletter. That newsletter was sent to a clients segmentated database according to their interests (security, energy, safety, health, etc.).
I was the pricing coordinator for Grupo Microsegur and developed all the price tables according to each equipments. I was also involved in negotiating margins with suppliers, calculating profits and check on key products. These are some of the brands I´ve worked with
Besides that we developed lots of marketing and communication actionssuch as events for clients, Google Adwords Campaigns, Press Ads, thematic e-mailings and lots of direct relationships.
Publicátio, Lda. (a WPP Group Company) ▪ Lisbon▪ November 08 – June 2011
Function: Marketing and Media ManagerRole and missionResponsible for analyzing, planning, implementation, following and post follow-up of all kind of marketing and advertising campaigns in the media agency. Managed a 3 elements team.
Main achievements• Planned , developed , implemented and controlled online and offline campaigns –
Including KPI´s (SEO, SEM, Google Adwords / Analytics, Social Marketing, Websites advertising, TV, Radio, Press, Outdoor, etc.)
• Media planning (including KPI´s),negotiation and buying Media space. Contacts with media supports and discuss profits, margins and results (ATL, BTL and TTL Campaigns). This includes buying and negotiating media space in supports such as TV, Radio, Press, Internet and New Media in national and international markets such as Brazil, U.K., U.S., Spain, etc.
• Briefings analysis, online and offline (traditional media) campaigns organization, implementation, management, reporting and follow-ups. This includes interacting with all kind of stakeholders and performing inherent presentations.
• Data analysis and reporting regarding trends, forecasts, stats and other media indicators regarding campaign impact, activity reports and other pre, during and post campaign reports.
• Responsible for analyzing campaign results (during and post-campaign) and develop all kind of reporting.E: [email protected] | M: (+351) 916 008 844
www.joaocunha.com
Publicátio, Lda. (a WPP Group Company) ▪ Lisbon▪ November 08 – June 2011
Function: Marketing and Media Manager but… What did I do there?
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
This was my team. I was
their manager.
We used to analyse the Briefings from
the clients.
Then we´d Brainstorm and do some inherent
analysis...
... and try to reach for the best solution for
their objectives.
We choose the best online and offline media supports to
veículate their messages...
...and present our ideas to our
clients.
Then when the campaign is
adjudicated...
... we negotiated with the media supports
according with the plan.
And do the media space buying.
Then we do all the media space
reservations...
... and gather all marketing materials...
... and put the campaign going.
We do all the campaigns Monitoring.
And after the ending, we check the impact
and results...
... and present it to our clients.
And what kind of campaigns I´ve developed? (including portuguese and foreign media supports)
Publicátio, Lda. (a WPP Group Company) ▪ Lisbon▪ November 08 – June 2011
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
TV – including TV Spots, telepromotions on live TV, sponsorships, etc.
Press – including all kind of ads, publireports, and booklets.
TV – including Radio Spots, direct promotions on live Radio, sponsorships, etc.
Online – including the planning, developement and control of lots of Google Adwords Campaigns, website campaigns and E-mail Marketing.
Mobile – SMS campaigns – including message development.
Outdoor campaign and other supports - such as brochures, merchandising, etc.
And these are some of the brands I´ve worked with…
Publicátio, Lda. (a WPP Group Company) ▪ Lisbon▪ November 08 – June 2011
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
Where have I learned?
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
• LX School (Lisbon) – Post. Grad. Digital and Web Marketing Specialist degree
• Univerdade Autónoma de Lisboa - UAL / EGN – Business and Management School of Lisbon - Master in Business Administration (MBA) – IPMA /PMP - Project Management Specialist
• Instituto Superior de Linguas e Administração – ISLA (Lisbon) - Laureate International Universities Group - Bachelor Degree - Marketing, Adv. and P.R.
• Escola Profissional de Comunicação e Imagem – EPCI Professional School in Lisbon) - Marketing, Advertising and Public Relations technical degree
• Escola Secundária da Cidadela – High School in Cascais – Computer Science Specialist
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
Computer Sc
ience
(High
school)
Marketi
ng, Adve
rtisin
g and PR Te
chnica
l Diploma
Marketi
ng, Adve
rtisin
g and PR Bach
elor D
egree
Master
in Business
Administrati
on (MBA)
000%
020%
040%
060%
080%
100% 070%
097%
070%075%
GPA %
Basically my GPA´s were:
What other Skills do I have?
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
• Image and Communication• Graphic Design and Image Editing• CRM Platform • SAP Platform • Google Adwords & Google Adwords Analytics
• Languages Portuguese - Native English - Fluent Spanish - Conversational French - Basics
• IT Skills Microsoft Office (Word, Excel, PowerPoint, Access,
Outlook, FrontPage, MS Project) Corel Draw Adobe Photoshop Illustrator Quark Express Freehand Marktest Mediamonitor SPSSE: [email protected] | M: (+351) 916 008 844
www.joaocunha.com
What do I enjoy doing?
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
Sports
Travelling
Reading
MusicCooking
Movies
ArtGadgets
Fashion
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
How can you contact me?
E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com
Mobile: (+351) 916 008844
E-mail: [email protected]
Website: www.joaocunha.com
LinkedIn: http://pt.linkedin.com/in/joaopedrocunha
Download my CV here (need internet connection)
"Personality begins where comparison ends" - Karl Lagerfeld.