Creative Thinking in Business

The term creativity is generally used while referring to artists or musicians, who createsomething of their own out of thin air, and the word is mostly limited in it’s use to thesecontexts. People never tend to associate this word with anything else and no one wouldeven imaging of associating it with business.

I have personally wondered why any new business initiative with innovative idea is notcalled creative! I would go ahead to say that any business that has raised its head abovethat of its competitors has had a creative spark somewhere, which increased its overallpotential from that of the others. Creativity is one important instrument in turning acrisis to benefit, an idea into a profitable business.

Creativity for Business Success

Everyone is intend on following patterns set by old standards and when it comes tobusiness we all know only a difference in a pattern will be noticed by customers. Theessence of creative thinking is in observing and analyzing the given situation, in an effortto find something that no one else could extract from it.

A creative idea will require you to breakdown all your existing ideas and assumptionsthat you’ve developed based on already set patterns, because tiring your ideas by overthinking won’t help. Rather what you need is a fresh outlook at combining old ideas andyour own ideas to make something that is feasible for your business.

Feasibility is the biggest concern for any fresh born idea but the most important adviceto anyone who wish to be creative is to have a positive approach to a new sprout of idea.Never discourage a new idea when it is born, on any grounds, or you better forget thehopes of enhancing your creativity!

Creativity and Decision Making

Decision making and problem solving is a skill that all managers should possess forsuccess in their position. Efficient decision making will require fast analysis of variousoptions while using own creativity to make maximum out of that one decision whichmight even change the direction of the business!

A reasonable amount of imagination is to be well blended with reasoning and all-roundevaluation of the situation. Be ready to accept various perspectives on the issue at hand,which will help you expand the possible number of solutions for the same issue.

Every one of us has had an imaginative childhood, with plates as steering wheels, mom’sbroom as witches broom and a lot of other imaginative games! Brushing up our skills isnot a big deal now as we there are training programs that help brush up the creativethinking skills of professionals. These courses that has mushroomed around industrialcities like Dubai, has been of great help to many professionals involved in managerialpositions.

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