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Means-End Chain Tiara Harris Megan Billey Reshodrec Reynolds

Creative corner

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Page 1: Creative corner

Means-End ChainTiara Harris

Megan Billey

Reshodrec Reynolds

Page 2: Creative corner

Commercial Description

Page 3: Creative corner

Product Attributes

Page 4: Creative corner

Consumer Benefits

Page 5: Creative corner

Personal Values

Page 6: Creative corner

Leverage Points

Page 7: Creative corner

Taglines

Page 8: Creative corner

Appeals Used

Page 9: Creative corner

Message Strategy

Page 10: Creative corner

Executional Frameworks

Page 11: Creative corner

Spokesperson

Page 12: Creative corner

Enjoy the Commercial!


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