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Create Your BrandCathy Rubey BA ’92
Digital Branding Best Practices &Taking Control of Your Online Presence
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Strengthening your digital presence strategically can make a world of
difference in your professional journey. Decide how you want to be perceived
online, the rest of the pieces will fall into place.
So What’s the Strategy and How About Some Tactics?www.slideshare.net/cathyrubey
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#Branding Goals Make Your Brand Consistant On-line and Off
Differentiate Yourself From Your Peers/Competition
Diversify Your Presence (SM, Blog, WPapers, etc)
Validation Find Strategic Partners and Engage
Shine - Show Your Personality, Help Others
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Sound Good? Let’s Get to Work
Branding To Do List.
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Google Yourself
Focus on Those Websites Listed on the First Page
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#After the Google part 1Fix Incorrect Info
Fix Incorrect Info
Fix Incorrect Info
Fix Incorrect Info
Then....
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SOCIAL NETWORKSPick a Few But Don’t Spread Yourself Too Thin
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#After the Google part 2Add Profile Pic (a good one)
Check Privacy Settings
Choose “work or personal”
Fix Incorrect Info
Then....
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Link Social Networks
And Connect Them to Each Other
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and then connect them to...
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Your Website
Your Website is Your Online
Business Card
About you
Links
Media
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Time saver trick: Buy your domain name and point it to your LinkedIn profile.“
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Be the Go-To Person in Your Field
Establish Your Expertise Online1. Published? Great, post it and link it. Media too.2. External Blog site: WordPress, Blogger.3. Communicate, engage, and answer questions: post in forums, join conversations, or answer questions at least twice a week in your preferred network (FB, Tw, LI, etc).4. Use content to build relationships: build strategic partnerships within your field’s community, (e.g. guest blog for another person or brand in your area of speciality, referrals, share others’ knowledge base and it’s a win-win).
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Evaluate Results
1. Feedback is given in Retweets, in emails, in mentions, in conversations.
2. Figure out how YOU measure success? Revenue? Followers? Fans? Opportunities? Phone calls? Set your own measures up front. What are people saying about you? Who is following you and how many followers/subscribers do you have? Google yourself or your department/school and see for yourself.
3. What are people saying about you? Who is following you and how many followers/subscribers do you have? Then Google yourself, again (add a negative Google alert too).
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#Case Studies
alexisgrant.com
BeerMike.com
Accident-Law.com
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www.slideshare.net/cathyrubey
Thank You!
www.InGe-Inc.com
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