2. Major Indian Players 3. FMCD Share by volume 4. Projected
growth rate 5. Objective Increase Visibility Tracking competitors
Strategy Tracking various offers given bycompetitors Various
methods used for POP bycompetitors 6. Limitations Thesurvey was
carried out in the Pune city itself Random selection of retail and
showrooms where done. The figures derived are during the Diwali
season of 2011 in India. 7. SonyTVC Television ad 8. POP Sony 9.
Sony Strategies Customer home theatre experience The x- factor,
real picture- life colours Ladies salesman Focus on quality product
Well decorated showrooms Targeted the upper class 10. Samsung TVC
11. POP Samsung 12. SAMSUNGS STRATEGY Target the upper middle &
upper segment Position as innovative product (TV) of the year Well
decorated showrooms Also focus on after sales service 13. Conti..
REFRIGERATOR Digital inverter compressor Led lighting 10 sensors 10
years warranty Worlds only twin cooling system WASHING MACHINES
Cloth protection Eco bubble technology 3 D wash Silver wash
technology Diamond drum technology Wobble technology 10 years
warranty Microwave ovens Voice guiding system 5 - Year warranty
Trio technology Ceramic enamel cavity 14. L.G TVC 15. POP L.G 16.
L.G Strategies Targeted the middle class & lower middle class
Position as products for every one Focus on value for money
Customer delight strategy 17. Conti. TELEVISION Good experience for
customer in their shop Battery free 3D glass Giving 4 - 3D glass
free, other giving 2 REFRIGERATORS Major focus on side by side
refrigerators 10 year warranty Stylish design Less noise WASHING
MACHINE 6- Motion direct drive concept Less noise Energy saver 10
year warranty Less vibration Fuzzy logic concept Free steam iron
Microwave ovens CHARCOL lightening concept Prompt customer service
Recipe book by Nita Mehta Indian bread basket Trio bowl set free
18. Electrolux TVC 19. POP Philips Electrolux 20. PHILIPS &
ELECTROLUX Competitive product strategy Competitive price &
promotion strategy 21. TELEVISION Price is well in reach to
customer 3 Year warranty Focus on smart and HD concept Did not
launch its 3D TV yet REFRIGERATOR USPs Vitamin c preserver Double
deodoriser 3 sides cooling Hook Mini bar UV light 22. MICROWAVE
OVEN Lemon clean Auto defrost Rotisserie function 360 degree clean
Auto cook menuWASHING MACHINE Air dry Jet system 3D waterfall
Crease free Delay start Reversomatic pulsator Fuzzy logic 23.
Finding Smart T.V with 3D experience( Sony, L.G ,Samsung)
Innovation in Microwave oven. (Samsung, L.G)Customer delight
experience ( Sony, L.G,Samsung) 3D Glasses ( L.G cost benefit)
Product Placing and decoration 24. Recommendations CompanyMust
introduce 3D T.V Showroom should be more attractive Company can
think of women salesmenin there showroom More efforts required to
have visibility andawareness 25. Thank you
