Upload
cmajors1
View
346
Download
2
Embed Size (px)
Citation preview
Charles A. MajorsMarketing – Event$ – Lead
Generation Concise & Compelling Collateral
Lead Generation
Events Leadership
Previously worked for:
Ernst & Young MassMutual /
Cowan Financial Thomson Reuters TIAA-
CREF
Fashion Institute of Technology Baruch College
Charles Majors’ Major Accomplishments
Ernst & Young:
Boosted short-term sales 15% coordinating account-team competition
Managed / edited contracts ranging$50K – $1M
Exposed service gaps and dissatisfied client opinions
MassMutual:
Identified 25,000+ sales leads
Set 400 B2B and B2C sales meetings
Thomson Reuters:
Tripled retail sales in Chicago
Produced 50 professional education conferences in 4-months
NY/IABC: Tripled R.O.I. over 20 conferences Increased ticket sales 25% Recruited senior communications officers
as speakers / panelists from: American Express AXA Financial Citigroup Deutsche Bank Discover Channel IBM JPMorgan Asset Management Ketchum Marsh & McLennan McKinsey & Co. Pfizer Porter Novelli PricewaterhouseCoopers S&P Thomson Reuters Time Warner Cable Wall Street Journal
Career Objective
• Full-Time or Temp
• Senior Marketing
Associate
or
• Assistant Marketing
Manager
• Account / Sales
Coordinator
• Events Director
• Proposal Writer
• Industries:
• Financial and Business /
Professional Services
• Professional Non-Profits
Current Activities:
Un-disclosed Financial Technology Company (beta)
Sub-Contractor for financial software marketing. Bloomberg.com serves as distribution channel for product.
iPPrentice.com (pre-Beta).
Communications Director for online video production and cinematography training program.
The Handel Festival OrchestraMarketing Consultant for website management, grant proposal development, audience marketing.
Awards U.S. Congressional Certificate of Recog
nition Bestowed by Hon. Carolyn Maloney [D-NY] (1996)
Board of Trustees – Service AwardPace University (Commencement, 2000)
Presented to graduates whose contributions Pace embody the value of social responsibility.
President EmeritusPace University Student Government (Lifetime Honor, 2000)
Awarded for stabilizing and re-shaping the student government, its mission, by-laws, structure and its interaction with students, organizations, and University administration. The structure has not been amended since its ratification in 2000.
NY/IABC Events Portfolio (Page 1 of 4)
Investor Relations Post 9/11 (Oct. 2006) Eileen Cohen, JP Morgan Asset
Management
21st Century Crisis Communications (March 2007) Peter Hirsch, Porter Novelli
Social Media Frontiers (April 2007) Chris Barger, IBM Paul Rand, Ketchum Sree Sreenivasan, ABC-TV
How to Win (Media) Friends and
Influence People (Feb. 2008)
John Vita, Grant Thornton Jason Farago, Lord Abbett Andy Blum, Chadbourne & Parke
LLP
NY/IABC Events Portfolio (Page 2 of 4)
Capitalizing on Corporate Social Responsibility (May 2008) Shannon Schuyler, PricewaterhouseCoopers Judy Tenzer, American Express Carrie Passmore, Discover Magazine MJ Lilly, former General Manager, Edelman-NY
Shifting from Print to OnLine Media (June 2008) Dave Armon, PR Newswire Rachel Sklar, Huffington Post Julia Hood, PR Week Ronn Torossian, 5W PR
Financial Branding Post-Lehman and Bear Stearns (Nov. 2008) Bill Wreaks, Journal for Financial Advertising Ralph Piscitelli, Nomura Securities Bruce D. Goldberg, International Securities Exchange
NY/IABC Events Portfolio (Page 3 of 4)
Jacked-Up: Jack Welch’s GE Speechwriter Speaks (Sept. 2008) Bill Lane, former Speechwriter for
GE CEO Jack Welch
Marketing Tools for a Tight Economy (March 2009) Ed Moed, Peppercom James F. Kelly, PwC
Aligning Communications with M&A (April 2009) Cindy Leggett-Flynn, Brunswick Group Mary Cianni Ph.D, Towers Perrin Michael Hubert, Pfizer Andy Ross, Loeb & Loeb LLP
Corporate Reputation in Uncertain Times (Nov. 2010) Nick Ashooh, Alcoa Jason Farago, Deutsche Bank Paul Jensen, Weber Shandwick Anthony Johndrow, Reputation Institute
NY/IABC Events Portfolio (Page 4 of 4)
When Publicly-Held Co’s Social Media Collides with Federation Regulations (Feb. 2011) Alice Cherry, S&P Andy Markowitz, Global Digital Lead, General Electric
Assessing and Building Your Communications Career (March 2011) Michael Arcaro, AXA Equitable Cheryl Dixon, CHANEL Jami Secchi, Edelman
Integrating Digital and Traditional Marketing (Feb. 2012) Kevin Dolorico, LG Electronics Kevin Horne, Ogilvy Mel Sokotch, DraftFCB Justin Amendola, Pitney Bowes
Sustainability into ‘Marketable’ Enterprise Strategy (April 2012) Chris Davis, Citigroup DeShele Dorsey, Omnicom Janet Morgan, CSRwire
EducationBaruch College
Pace University
MS Ed. – Higher Education Administration (2004)
Financial Management Research Methodology Constitutional Law Fundraising & Marketing Int’l Student Exchange VS. National Security
B.A. – History (2000) U.S. Constitution and Labor Movement Economic Depression and WWII Russian, Middle East, China, Caribbean history Student Government
President Emeritus (unique lifetime honor) Acting Student President (1999 – 2000) Secretary / By-Laws Chair (1998 – 1999) PRChair (1997 – 1998)
Marketing Principals“Lose money for my firm and I will be understanding; lose a
shred of reputation for the firm, and I will be ruthless.” –
Warren Buffett
21st Century demands ‘smart’ work… not hard work.
LinkedIn and SEO Optimization will be your business’ best friends!
Cold-calling and Mass-Marketing are dead, but e-Marketing &
Social Media
could learn from Mass-Marketing’s best practices.
Your marketing plan must utilize:
Research, Metrics & Tracking SEO optimization
Social Media Publicity
User + Mobile-Friendly Website Client Events & Networking
Great Talent
AND ‘integrated’ messaging between internal
employees, advertisements, branded collateral, web
presences, news/media and investors.
Contact
E-Mail LinkedIn Twitter (347) 842 – 7006 [c]