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Charles A. Majors Marketing Event$ Lead Generation Concise & Compelling Collateral Lead Generation Events Leadership Previously worked for: Ernst & Young MassMutual / Cowan Financial Thomson Reuters TIAA-CREF Fashion Institute of Technology Baruch College

Charles Majors - Marketing Bio

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Page 1: Charles Majors - Marketing Bio

Charles A. MajorsMarketing – Event$ – Lead

Generation Concise & Compelling Collateral

Lead Generation

Events Leadership

Previously worked for:

Ernst & Young MassMutual /

Cowan Financial Thomson Reuters TIAA-

CREF

Fashion Institute of Technology Baruch College

Page 2: Charles Majors - Marketing Bio

Charles Majors’ Major Accomplishments

Ernst & Young:

Boosted short-term sales 15% coordinating account-team competition

Managed / edited contracts ranging$50K – $1M

Exposed service gaps and dissatisfied client opinions

MassMutual:

Identified 25,000+ sales leads

Set 400 B2B and B2C sales meetings

Thomson Reuters:

Tripled retail sales in Chicago

Produced 50 professional education conferences in 4-months

NY/IABC: Tripled R.O.I. over 20 conferences Increased ticket sales 25% Recruited senior communications officers

as speakers / panelists from: American Express AXA Financial Citigroup Deutsche Bank Discover Channel IBM JPMorgan Asset Management Ketchum Marsh & McLennan McKinsey & Co. Pfizer Porter Novelli PricewaterhouseCoopers S&P Thomson Reuters Time Warner Cable Wall Street Journal

Page 3: Charles Majors - Marketing Bio

Career Objective

• Full-Time or Temp

• Senior Marketing

Associate

or

• Assistant Marketing

Manager

• Account / Sales

Coordinator

• Events Director

• Proposal Writer

• Industries:

• Financial and Business /

Professional Services

• Professional Non-Profits

Page 4: Charles Majors - Marketing Bio

Current Activities:

Un-disclosed Financial Technology Company (beta)

Sub-Contractor for financial software marketing. Bloomberg.com serves as distribution channel for product.

iPPrentice.com (pre-Beta).

Communications Director for online video production and cinematography training program.

The Handel Festival OrchestraMarketing Consultant for website management, grant proposal development, audience marketing.

Page 5: Charles Majors - Marketing Bio

Awards U.S. Congressional Certificate of Recog

nition Bestowed by Hon. Carolyn Maloney [D-NY] (1996)

Board of Trustees – Service AwardPace University (Commencement, 2000)

Presented to graduates whose contributions Pace embody the value of social responsibility.

President EmeritusPace University Student Government (Lifetime Honor, 2000)

Awarded for stabilizing and re-shaping the student government, its mission, by-laws, structure and its interaction with students, organizations, and University administration. The structure has not been amended since its ratification in 2000.

Page 6: Charles Majors - Marketing Bio

NY/IABC Events Portfolio (Page 1 of 4)

Investor Relations Post 9/11 (Oct. 2006) Eileen Cohen, JP Morgan Asset

Management

21st Century Crisis Communications (March 2007) Peter Hirsch, Porter Novelli

Social Media Frontiers (April 2007) Chris Barger, IBM Paul Rand, Ketchum Sree Sreenivasan, ABC-TV

How to Win (Media) Friends and

Influence People (Feb. 2008)

John Vita, Grant Thornton Jason Farago, Lord Abbett Andy Blum, Chadbourne & Parke

LLP

Page 7: Charles Majors - Marketing Bio

NY/IABC Events Portfolio (Page 2 of 4)

Capitalizing on Corporate Social Responsibility (May 2008) Shannon Schuyler, PricewaterhouseCoopers Judy Tenzer, American Express Carrie Passmore, Discover Magazine MJ Lilly, former General Manager, Edelman-NY

Shifting from Print to OnLine Media (June 2008) Dave Armon, PR Newswire Rachel Sklar, Huffington Post Julia Hood, PR Week Ronn Torossian, 5W PR

Financial Branding Post-Lehman and Bear Stearns (Nov. 2008) Bill Wreaks, Journal for Financial Advertising Ralph Piscitelli, Nomura Securities Bruce D. Goldberg, International Securities Exchange

Page 8: Charles Majors - Marketing Bio

NY/IABC Events Portfolio (Page 3 of 4)

Jacked-Up: Jack Welch’s GE Speechwriter Speaks (Sept. 2008) Bill Lane, former Speechwriter for

GE CEO Jack Welch

Marketing Tools for a Tight Economy (March 2009) Ed Moed, Peppercom James F. Kelly, PwC

Aligning Communications with M&A (April 2009) Cindy Leggett-Flynn, Brunswick Group Mary Cianni Ph.D, Towers Perrin Michael Hubert, Pfizer Andy Ross, Loeb & Loeb LLP

Corporate Reputation in Uncertain Times (Nov. 2010) Nick Ashooh, Alcoa Jason Farago, Deutsche Bank Paul Jensen, Weber Shandwick Anthony Johndrow, Reputation Institute

Page 9: Charles Majors - Marketing Bio

NY/IABC Events Portfolio (Page 4 of 4)

When Publicly-Held Co’s Social Media Collides with Federation Regulations (Feb. 2011) Alice Cherry, S&P Andy Markowitz, Global Digital Lead, General Electric

Assessing and Building Your Communications Career (March 2011) Michael Arcaro, AXA Equitable Cheryl Dixon, CHANEL Jami Secchi, Edelman

Integrating Digital and Traditional Marketing (Feb. 2012) Kevin Dolorico, LG Electronics Kevin Horne, Ogilvy Mel Sokotch, DraftFCB Justin Amendola, Pitney Bowes

Sustainability into ‘Marketable’ Enterprise Strategy (April 2012) Chris Davis, Citigroup DeShele Dorsey, Omnicom Janet Morgan, CSRwire

Page 10: Charles Majors - Marketing Bio

EducationBaruch College

Pace University

MS Ed. – Higher Education Administration (2004)

Financial Management Research Methodology Constitutional Law Fundraising & Marketing Int’l Student Exchange VS. National Security

B.A. – History (2000) U.S. Constitution and Labor Movement Economic Depression and WWII Russian, Middle East, China, Caribbean history Student Government

President Emeritus (unique lifetime honor) Acting Student President (1999 – 2000) Secretary / By-Laws Chair (1998 – 1999) PRChair (1997 – 1998)

Page 11: Charles Majors - Marketing Bio

Marketing Principals“Lose money for my firm and I will be understanding; lose a

shred of reputation for the firm, and I will be ruthless.” –

Warren Buffett

21st Century demands ‘smart’ work… not hard work.

LinkedIn and SEO Optimization will be your business’ best friends!

Cold-calling and Mass-Marketing are dead, but e-Marketing &

Social Media

could learn from Mass-Marketing’s best practices.

Your marketing plan must utilize:

Research, Metrics & Tracking SEO optimization

Social Media Publicity

User + Mobile-Friendly Website Client Events & Networking

Great Talent

AND ‘integrated’ messaging between internal

employees, advertisements, branded collateral, web

presences, news/media and investors.