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When I first heard of the “PIE” model of success (i.e. Performance, Image, and Exposure), it was an “A-ha” moment for sure. This presentation dives in to “I” and the “E” part of the pie, to demonstrate not only the importance of sending the right messages as a professional, but making sure the right people know about them too.
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Career Success: Easy as PIECareer Success: Easy as PIEEmily BenningtonEmily Bennington
Coauthor, Coauthor, Effective Immediately: How To Fit In, Stand Out, and Move Up at Your First Real JobEffective Immediately: How To Fit In, Stand Out, and Move Up at Your First Real Job
PPerformanceerformance PPerformanceerformance
IImagemageIImagemage
EExposurexposureEExposurexposure
ImageImage
The finest classical The finest classical musician in the world.musician in the world.
Playing the most complex Playing the most complex arrangements ever writtenarrangements ever written. .
On a violin hand-crafted On a violin hand-crafted by Stradivari himself.by Stradivari himself.
……and no one cared!and no one cared!
HOW WILL HOW WILL YOUYOU STAND OUT? STAND OUT?
There are SIX jobseekers right now for every one job available.
Bureau of Labor Statistics
Why Should Why Should YouYou Care? Care?
More than 1.5 million graduates will be receiving their bachelor’s or master’s degrees this year. Bureau of Labor Statistics
You need to build a personal brand!You need to build a personal brand!
45% of employers reported that they use web searches and
social networking sites in 2009 to screen potential employees.
from 22% in 2008.
The Good News? The Good News?
Source: Career Builder Survey
Don’t be generic!Don’t be generic!Don’t be generic!Don’t be generic!
What messages do you What messages do you want to get across want to get across
about who you are and about who you are and what you represent?what you represent?
What messages do you What messages do you want to get across want to get across
about who you are and about who you are and what you represent?what you represent?
Celebrities Get It!Celebrities Get It!
Sort of….
Successful businesses Successful businesses reallyreally get it… get it…
Personal Branding ToolkitPersonal Branding Toolkit
Blogging
Google Presence
But there’s something that comes first….But there’s something that comes first….
Do the Math!Do the Math!
Job Market + High Visibility = HIRED?
What’s Missing? Hint What’s Missing? Hint
High Visibility + = HIRED!!
+ + STRONG MESSAGESTRONG MESSAGE(a.k.a (a.k.a ImageImage) )
Exposure.Exposure.
What is YOUR Brand?What is YOUR Brand?
How you see yourself How you see yourself How others see How others see youyou
(self-impression) (perception)
Source: Dan Schawbel, Me 2.0: Build a Powerful Brand to Achieve Career Success
You could be the best in the You could be the best in the world, but it won’t matter world, but it won’t matter
unless unless otherother people see you people see you that way too.that way too.
You could be the best in the You could be the best in the world, but it won’t matter world, but it won’t matter
unless unless otherother people see you people see you that way too.that way too.
FACT: FACT: your online identity your online identity is already starting is already starting
to eclipse your traditional to eclipse your traditional resumeresume..
What’s being said about YOU?
What’s being said about your employees?
What’s being said
about other
nonprofits?What’s being said about someone YOU may hire?
1 Google Yourself
Sign Up for Google Alerts
And now for the best And now for the best idea I’ve stolen this idea I’ve stolen this
year (so far.) year (so far.)
Not from this guy.
From From thisthis guy guy.
Jesse has some tasty PIE, no?Jesse has some tasty PIE, no?Jesse has some tasty PIE, no?Jesse has some tasty PIE, no?
Your turnYour turn.Your turnYour turn.
What is the biggest What is the biggest difference between difference between
Twitter and Facebook? Twitter and Facebook?
According to LinkedIn, According to LinkedIn, recruiters account for recruiters account for
1 in every 20 1 in every 20 profiles.profiles.
A current position Two past positions Education Profile summary Profile photo Specialties At least three
recommendations
Note: The more data you provide, the
more “matchable” you are.
Is Your Profile 100% Complete?Is Your Profile 100% Complete?
Pssst… If I were interviewing with him, I’d read this
book!
Remember Your PIE!Remember Your PIE!
Now Go Make it Happen!Now Go Make it Happen!
ResourcesResources
ProfessionalStudio365.comProfessionalStudio365.com
Emily Bennington – College to Career Expert Emily Bennington – College to Career Expert
ProfessionalStudio365.comProfessionalStudio365.com
Emily BenningtonEmily BenningtonFacebook.com/EmilyBenningtonCollegetoCareer@[email protected]
