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International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Break feast&famine talk

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The feast & famine cycle is a major challenge for most solo pro service providers. We show you how to transition out of the cycle into a CEO mindset. Learn to confidently steer your business and thrive.

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Page 1: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.comInternational Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Page 2: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

From Feast & Famine

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

to Garden of Possibilities

Page 3: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

The Old Business Model

Page 4: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Business Crash

The train has crashes

You need another VEHICLE

Page 5: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

The New Vehicle: Kayak!

Page 6: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

1. Build Differently

Page 7: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

2. Monitor & Track

Page 8: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

3. Adjust

Page 9: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Dive Deeper

Page 10: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

1. A Different Model

Page 11: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Technician (job) Mindset

Page 12: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

The CEO Mindset

Page 13: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Old Model

Services by the hour.Juggling your business tasks

while balanced on a unicycle.

Page 14: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

New Model

Multiple profit centers for several income streams.

The ride is more stable.

Page 15: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

The Missing Piece

Understand what you’re really selling

And to who

Page 16: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Be Different

(Knowledge + expertise)

X Clear Target Client

= Successful Business

Page 17: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Use the Revenue Compass

Page 18: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Your Premium

Time is precious.

Charge for it.

Page 19: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Teach, Train & Coach

Share knowledge & experience

Page 20: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Package Solutions

Group Services

Templates & Checklists

Procedures & Systems

Home Study Courses

Workbooks from classes

Page 21: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Put it on Autopilot

Affiliate programs

Joint Ventures

Advertising / AdSense

Sponsorships

Page 22: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Things to Consider

Page 23: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Repurpose Work & Expertise

Page 24: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Content is Gold

Page 25: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Collaborate & Conquer

Page 26: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

2. Monitor & Track

Page 27: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Monitor Outside Trends

Page 28: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Plug In

Business Trends

Economic Swings

Be a part of the Tribe

Tune into their Needs

Technology Updates

Page 29: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Listen

Know your tribe.

What’s their problem?

Be the solution.

Page 30: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Be Flexible

Delivery options

Multiple formats

Various packages

Page 31: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Track Inside Business

Page 32: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Profit Center Performance

Summer | 2011

Your BusinessIncome Report

A:Services

B:Events &

Workshops

C:Products

D: Passive Streams

CompassPerformance

Page 33: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

3. Adjust

Page 34: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Steer Your Boat

Page 35: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Adjust for Upcoming Trends

Page 36: Break feast&famine talk

International Association of Self-Employed Communication Professionals | Solo Pro Academy • www.IASECP.com

Grab Your Copy

Download your complimentary copy of 2011 Business Trends Every Solo Pro Need to Know from our website at:

IASECP.com/Gift