Brand You and Your Business

Brought to you by:

Presented to the Novato Women In Business

Networking Luncheon by Vaneese Johnson, Career

Reinvention Coach

December 10, 2013

PERSONAL BRANDING IS UNIQUENESS = SUCCESS

(510) 859-8707

www.otmcareers.com

All brands are based on what’s true, genuine, and real.

The Authentic You

Clear and Consistent Messaging

Position Yourself as an Expert

(510) 859-8707

www.otmcareers.com

ROI - Return On Investment: Solve my problem, now!

3 MAJOR COMPONENTS

USP - Unique Selling Proposition: Your differentiation.

Target Audience:

Who benefits? Why?

(510) 859-8707

www.otmcareers.com

BRANDING TOOLS & APPLICATIONS

(510) 859-8707

www.otmcareers.com

• Your Brand is Your Business.

• Leverage your uniqueness and create curiosity.

• Target audiences, companies and opportunities that fit you.

• Maximize branding tools for messaging & consistency

Extract, Express & Exude Your Brand

1-2-3 Branding Steps

• Identify your personal brand - what is your uniqueness?

• Create a personal branding statement - it’s your value

proposition to

your target audience.

• Campaign- create a PBS, Personal Branding Strategy.

(Social Media Platforms, Branding Sites & Identity tools)

(510) 859-8707

www.otmcareers.com

Branding Inspiration

(510) 859-8707

www.otmcareers.com

“Be yourself because everyone else is already taken.”-Oscar Wilde