BIG Campaign

Benjamin Willis - Mariana Ranzahuer - Katherine Wardlaw - Bre Perkins - Bailey Ferguson - Emily Reed

Overall GOAL:To raise awareness of BIG among

the student body at Georgia Southern University by June 1,

2017.

Objectives1. To increase awareness of BIG by 50% by June 1, 2017.

2. To increase Facebook page likes by 100 by June 1, 2017

3. To increase Twitter followers by 100 by June 1, 2017.

4. To increase student use of BIG resources by 30% by June 1, 2017.

The problem

Students at Georgia Southern are not aware and do not take advantage of the opportunities and resources BIG offers to further innovative interests.

The solution

A series of strategies will be implemented during the campaign that will work on raising awareness among our target audience, the student body, and our secondary public, the professors at Georgia Southern.

How it works: StudentsStrategy 1Inform students about BIG and why they should become a member

Strategy 2Further publicize BIG for a larger following of the organization

Strategy 3Encourage each college department to publicize BIG as a beneficial organization to join

● Develop social media posts

● Create a social media calendar

● Create promo fliers (including social media links)

● Professors distribution

● Post fliers around campus

● Create Power Point slide ads to be shown in televisions of each building

How it works: Professors Strategy 1Seek support from university professors to inform about BIG

Strategy 3Get professors to encourage students to make use of BIG resources

● Guest speakers

● Fliers and distribution

● Survey and distribution

● Schedule visits to BIG headquarters

Brief Calendar Overview January 2017Social Media Post: entrepreneur of the month

March 2017Social Media Post: Flyer about Lunch n’ Learn event, BIG Cafe, Entrepreneur Night

June 2017

End of Campaign

Campaign Evaluation

Social Media Post: Flyer about Lunch n’ Learn event, BIG Cafe, Entrepreneur Night EnactusJan Feb Mar Apr May Jun

February 2017Social Media Post: Flyer about Lunch n’ Learn event, BIG Cafe, Entrepreneur Night

April 2017Social Media Post: Flyer about 3 Day Startup, Lunch n’ Learn event,Entrepreneur Night

May 2017

FLIERS

Item Description Quantity Source Cost Per Item

Actual Cost Est. Tax

Total Cost

Event Fliers Promo fliers for BIG; 3DS & FastPitch

100 Eagle Print Shop $0.37 $37 $2.60 $39.60

A featured story in the George- Anne

A featured story of BIG in the Georgia Southern University newspaper(George-Anne)

1 George-Anne 0 0 0 0

BIG Posters

Informational posters to put around the Georgia Southern campus

50 Eagle Print Shop $0.37 $18.50 $1.30 $19.80

PowerpointSlide Ads

Individual PowerPoint slide ads featuring BIG on the televisions all over the Georgia Southern campus

1 The Campaign Group

0 0 0 0

Total Estimated Cost

$3.90 $59.40

EvaluationPost-Campaign follow-up SurveyAnalyze amount of Twitter followers compared to

the amount at the beginning of the campaign.Analyze amount of Facebook page likes compared

to the amount at the beginning of the campaign.