BELLE LIGHTFOOT

FREELANCE CREATIVE DIRECTORSTORY TELLER AND WRITERCONTENT CREATORSTRATEGIC IDEASBRAND COMMUNICATIONSHOW AND VIDEO DIRECTOR

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I AM

A lateral thinker An ideas person A strategic creative A team builder and player A mentor and guide A people person The client's partner Owner of a sense of humour Hard working and energetic Passionate and curious A bit of a stirrer

I am ambitious for myself and for those around me and want to learn and grow in the process of delivering great work

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I am a multi-discipline creative who came up through the event, film and brand communication industries, honing my craft on the job and learning from some of the best in the business. My talents are creative direction, brand communication (internal and external) show direction, environment design and content production.

I use these talents to create emotional connections for my client’s audiences. Whether it’s an internal kickoff for a thousand employees, an exhibition stand bringing a brand to life, a brand communication video profiling a company for potential investors or a celebration involving hundreds of performers, all have one thing in common...

Heart. A passionate belief in what we’re doing and who we’re doing it for. It’s what makes the connection for me, for the people that work with me and for the audience.

BELLE LIGHTFOOT

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I approach creative solutions holistically - as I know that communicating with people, really touching their hearts and minds, is about connecting to them emotionally as well as intellectually.

I love the world I work in…it’s vibrant and exciting, spirited and innovative. People on both the agency side and the client side really care about what they do and so do I. I also love being part of a creative team and believe in a culture that promotes creativity through empowerment and respect. I love having people to bounce ideas off and to collaborate with. It always seems so much more satisfying and much more fun than doing it alone… …like most things in life!

BELLE LIGHTFOOT

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CREATIVE DIRECTOR

BUSINESS TRANSFORMATIONA NEW VISIONCEO COMMUNICATIONSLEADERSHIP FORUMS A NEW BRAND, PRODUCT OR SERVICE CULTURAL DEVELOPMENTREWARD AND RECOGNITIONPUBLIC ENTERTAINMENT AND EVENTS

CREATIVE DIRECTOR RESPONSIBILITIES

Strategic creative solutions and ideas Articulating and presenting creative strategy, ideas, proposals and concepts to clients Managing the process of concept and design for client briefs. Participating in and managing ideation and research - i.e. brainstorms, creative workshops etc. Managing the team and their creative output, once the creative solution is agreed upon, to deliver the creative solution to the client Offering guidance and direction, once in production, plus changes if required, for a balance of creative, time and costs Reviewing work outputted as part of the creative process so that quality is maintained

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© Australian Business Theatre Pty Ltd

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RESPONSIBLE FOR DEVELOPMENT OF CONCEPTS, DESIGNS & STRATEGIES THAT EXCITE & ENGAGE CLIENTS WITH THEIR AUDIENCES.

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BRANDED CONTENT/ SCREEN DIRECTOR, COMPANY PROFILES, CUSTOMER TESTIMONIALSTRAINING TOOLSINTERNAL COMMUNICATIONSEVENT CONTENTPRODUCT LAUNCHESMOTION GRAPHICSWEB VIDEOSVIDEO CASE STUDIES

BRANDED CONTENT, SCREEN, VIDEO WRITER/ DIRECTOR

My background in film production is extensive and I am an experienced director for live action, drama and motion graphics. My talent as a director really shines when it comes to interviewing (and getting a performance out of) real, everyday people. I’ve worked with hundreds of people from many organisations, from CEO’s down, and have always managed to make them feel comfortable in front of the camera, even if they've never done it before. I can provide end to end content production, or part there of, either as stand alone productions or as part of an environment or event I’m experienced in script writing and storyboarding inc. initial concept/proposal writing.

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ANIMATED SERIES, TRAINING VIDEOS, EVENT SCREEN CONTENT, WEB VIDEOS, MOTION GRAPHICS DIRECTION INTERNAL COMMS, MUSIC VIDEOS, TITLE SEQUENCES AND STINGS, TVC’S, CORPORATE DOCUMENTARIES

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ENVIRONMENT DESIGNEREXHIBITIONSPRODUCT SHOWCASESHOSPITALITY AND MARKETING SUITESBRAND AND SPONSORSHIP EXPERIENCESBEAUTIFUL SPACES

ENVIRONMENT DESIGNER/DIRECTOR

I’m responsible for overall creative delivery of an environment from the idea through design, to build and/or dress I lead other creative partners such as 3D designers, graphic designers, stylists, painters and AV designers so they all understand their part in the space and the overall vision. I advise on technical and logistical requirements with producer to ensure a balance of creative, time and costs are maintained

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SYDNEY WATER STAND, WATER 2012, SAMSUNG ENTERPRISE STAND CEBIT 2013, AUSTRALIAN PAVILION EXPO 2000

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PRODUCT LAUNCHES, HOSPITALITY, MEDIA, BRAND, CONFERENCE AND EXPO SPACES

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SHOW DIRECTOR

CELEBRATIONSGALA AND MEDIA EVENTS INTERNAL KICK-OFFSROADSHOWSSALES CONFERENCESLEADERSHIP EVENTS

SHOW DIRECTOR RESPONSIBILITIES

As SHOW DIRECTOR I’m responsible for the overall creative delivery of the show from the idea to the live performance I lead other creative ‘show’ partners such as musical directors, choreographers, set, lighting, AV designers and content producers so that everyone understands their part in the production and the ultimate vision. I work closely with the producer to advise on technical and logistical requirements and to ensure a balance of creative, time and costs are maintained. I work in partnership with the client so that every one of their objectives is not only met but surpassed.

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INITIAL IDEA TO DELIVERY, STORYBOARDING, CREATIVE TREATMENTS AND BRIEFS

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INTEGRATED SCREEN, PERFORMANCE AND STAGE CONTENT, COSTUME AND SET DESIGN

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MUSIC DESIGN AND COMPOSITION, CHOREOGRAPHY, TALENT DIRECTION AND CASTING, LIGHTING DESIGN

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A BIT MORE...

I could have just said, in a nut shelI, I have extensive experience across multiple mediums and audiences, plus a strong understanding of brand and corporate communication strategies, along with subject matter expertise in creative thinking and solution trends. My background in film/video production and all kinds of live events has given me a thorough working knowledge of all the production mediums needed for brand experiences as well as the management of creative people. I have strong presentation and communication skills and I am experience in pitching to CEO level, across a variety of industries, with demonstrated ability to convert new business opportunities (pitch conversion) and in relationship building.

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JUST A LITTLE MORE...

My clients, in the last several years, have included Optus, Volkswagen, Commonwealth Bank, Kimberly Clark, Samsung Electronics, MSD, ANZ, Coca Cola South Pacific, Brookfield Multiplex, Amex, Sydney Water and IBM just to name a few. My latest projects have included an internal campaign for Coca Cola South Pacific, a conference for Optus, a launch event for Samsung, an expo stand for Sydney Water, a conference & awards night for Volkswagen, a marketing suite for Brookfield Multiplex, a festival for King St Wharf and videos for IBM, ANZ and Caltex. I’ve also led a number of successful pitches in the last few months, in particular one for a series of launch events for the new VOLVO XC90 - an innovation not just in cars but for the entire VOLVO brand.

SOME PEOPLE SAY THE NICEST THINGS...

BELLE HAS THE SKILL OF UNDERSTANDING WHAT THE CLIENT NEEDS. WHEN IT CAME TO GIVING US A THEME FOR AN EVENT OR IDENTITY FOR WEBSITES SHE ALWAYS MANAGED TO FIND ONE THAT CONNECTED WITH OUR AUDIENCE.

HER PASSION FOR THINKING OUTSIDE THE SQUARE, ON WAYS TO BRING OUR BRANDS TO LIFE AND EXCITE OUR TEAMS, WAS OUTSTANDING

IT IS ALWAYS A PLEASURE WORKING WITH SOMEONE SO ENGAGED ON DELIVERING AN OUTSTANDING RESULT FOR ALL INVOLVED.

MICHELLE FAZZAROLI OPTUS CLIENT OF 5 YEARS OCT 2013

CONGRATULATIONS BELLE. THAT WAS ONE HELL OF A SHOW. I DON’T THINK I’VE EVER SEEN ANYTHING QUITE LIKE IT IN THE CORPORATE SPACE. MY CREW MADE THE SAME COMMENT. IT TOOK A LOT OF HARD WORK. YOU SHOULD BE PROUD.   CHEERS   MARGARET BATES THE TV PRODUCTION COMPANY PTY LTD NOV 2013

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THAT’S IT, THANKS!

Happy to provide more examples of my work and references if you would like them (client, colleague or supplier).

Thanks for taking time to get this far.

Belinda (Belle) Lightfoot 104 Todman Avenue

Kensington NSW 2033

Phone: +61 (0) 412 917566 Email: belinda@belleacreative.com.au

Skype: belle0103 Twitter: bel104

Flickr: Belle Lightfoot https://flic.kr/ps/mDnd1

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