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10 THINGS TO NEVER SAY * *OR EVEN THINK, IF YOU CAN HELP IT Stephanie Fierman Chief Marketing Officer, MediaCom Executive Member, AWNY

Awny Advertising Career Conference 2014 - Stephanie Fierman Closing Keynote

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10 THINGS TO

NEVER SAY*

*OR EVEN THINK, IF YOU CAN HELP IT

Stephanie FiermanChief Marketing Officer, MediaCom

Executive Member, AWNY

Winning

Hearts and

Minds

Capable, approachable

who understands

what’s important and what isn’t,

and who becomes the go-to

because of aptitude and

attitude.

professional

person

#1 “I’m not here to make friends.”

Yes you are.

#2 “Why can’t they see that I’m right?”

You ARE right. No one cares if you’re a jerk about it.

#3 “I could do so much more than this job.”

Just be sure you do the job you have first.

#4 “I am in a rage and must email right now! Gahhhh!”

Source: Inc.Magazine, “How One Angry Email Nearly Ruined My

Career”

From: John

To: Ted

“One day, after a particularly difficult

meeting, I went back to my desk and

sent Ted a short, angry email. It said:

‘You really have no idea what you are

talking about. Can you stop blocking

the project?’ That's it.

It backfired almost right away.”

Draft mode is

your best friend.

#5 “I am NOT wearing that stupid costume.”

Don’t be afraid to make a fool of yourself. People will love you for it.

#6 “What the *!@^ is that?”

The problem is, you may not know if they care or not. So don’t.

#7 “I am relieved to have a new job because I can’t stand this one.”

Never run from; always move toward.

#8 “I am thinking about this day and night. It’s that important.”

No it’s not.

#9 “I will never work again and will become a homeless person my parents refuse to talk about.”

Not true.

#10 “It’s not about me.”

It kinda is. You can’t help anyone if you’re dead.

THANK YOU!GOOD LUCK.

twitter.com/stephfierman

linkedin.com/stephaniefierman

Stephanie FiermanChief Marketing Officer, MediaCom

Executive Member, AWNY