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One man's view of historical through to futuristic use of technology in recruitment.
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Alan WhitfordAbtech PartnershipE-Strategy Practice
+44 7971 [email protected]
The Future of
Technology in Recruitment
Abtech Partnership - E-Strategy Practice
Why me?
Over 20 years experience in the start-up and expansion of high technology businesses in EuropeAbtech provides strategic and practical insights to the automation and web-enablement of Human Resource and Recruitment Process activities throughout Europe. Founder of Classified Solutions Holdings B.V. - developer of Web 2.0 solutions for recruitment processesFounder of E-Strategy Practice with Keith RobinsonClients include Times 500 companies and software and services vendors in the Human Resources and e-commerce arenas.Founding board member of HR-XML Consortium European ChapterFounding member of ORMC (UK on-line recruitment marketing council)Published in a number of on-line and off-line media covering technical and strategic HR and Recruitment issues Author: Personnel Today - Guide to Online Recruitment
Abtech Partnership - E-Strategy Practice
Digital Universe
What is happening in Global digital advertising?$27.5 Billion internet ad spend in 2008
Uplift of 29% over 2007Ads on social networks
$920 million 2007$2.6 billion (projected) 2008
Abtech Partnership - E-Strategy Practice
Major Media Companies
Media companies build streaming content HubsBut have excess ad inventory
Newscorp - Hulu.comCBS Audience NetworkNBC UniversalMicrosoft and Viacom
Why wouldn’t this suit recruitment marketing?
Abtech Partnership - E-Strategy Practice
CVs File CVs
Requisitions
Review &Categorise
ReviewRetrieve
CVs
Review &Match
Photocopy &Distribute
ManagerReview
SelectCandidates
Internal CVs
“Normal” Recruitment Process
Abtech Partnership - E-Strategy Practice
Recruitment Sales
Abtech Partnership - E-Strategy Practice
Evolution Of Candidate Sourcing
Applicant Tracking Systems
Newspapers, Staffing Agencies
CV Search
Job Boards Job Boards Job Boards
19961996
20002000
20052005
Web Based ATS
• Search• Targeting• Online Referral &
Social Networking
2006+2006+
Online Recruiting 2.0• Better user experience• Quality over quantity
Abtech Partnership - E-Strategy Practice
Evolution or Revolution?
Technology EvolutionRecruitment EvolutionWhat will change?
CommunicationsSales and marketingSelection PracticesTechnology as an enabler or as a driver?
Abtech Partnership - E-Strategy Practice
Mankind
Abtech Partnership - E-Strategy Practice
Connecting The Globe
Abtech Partnership - E-Strategy Practice
Transportation
Abtech Partnership - E-Strategy Practice
Recording Information
Abtech Partnership - E-Strategy Practice
Communications
Abtech Partnership - E-Strategy Practice
Publishing/Broadcasting
Web 2.0 &
Career Site 2.0
Abtech Partnership - E-Strategy Practice
Web 2.0 Used for Career Site 2.0
Web 2.0 functionality provides the opportunity to engage today’s highly sought after candidates & gain competitive advantage through the acquisition of quality talent.Corporate career site becomes a true portal for candidates.This next generation candidate experience provides better interactivity, personalisation, & usability.
“Technology tools and software are an important consideration in choosing a place to work.”— Ipsos-Reid Survey
Abtech Partnership - E-Strategy Practice
Best Practices
Advanced Usability- Progress Bars- Rollovers (reduce navigational clicks)- Page Level/Field Level Help to improve data qualityStreamlined Data Entry- Auto population of fields- Auto suggestion for list type fieldsBetter Candidate Control- Dynamic status information- Candidate driven Job Agents- Candidate feedback visibility- Save as Draft/Withdrawal functionality- Application review prior to submission- Interview self selection online
Abtech Partnership - E-Strategy Practice
Matching, Not Searching
Artificial IntelligenceMatching and assessment tools
All on-lineFrom initial sifting to final selectionMore than ‘killer questions’
Candidate Self SelectionJobs where I want themCandidates where I need them
Abtech Partnership - E-Strategy Practice
Abtech Partnership - E-Strategy Practice
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Abtech Partnership - E-Strategy Practice
Integration of web and voice interviews
Abtech Partnership - E-Strategy Practice
Search Reaches More Touch Points
Abtech Partnership - E-Strategy Practice
Networking
Networks are The New BlackEverybody is trying to link up with somebody?Or everybody?
Abtech Partnership - E-Strategy Practice
Social Networks
FacebookMySpaceBeBoYahooGroupsYouTubeClubpenquinCraigslistXing (formerly BC Open)Hyves
Abtech Partnership - E-Strategy Practice
Business Networks
LinkedInEcademySpokeRyzeVaultNaymz
Abtech Partnership - E-Strategy Practice
Contacts and Referrals
Contacts/Address book based NetworksPlaxo PulseZiggs
Referral NetworksZubkaFaceContactJobtonicViadeo
Abtech Partnership - E-Strategy Practice
Search/Background Information
SpockZoomInfoGoogleYahooMSN
Abtech Partnership - E-Strategy Practice
Communities and Technology
Other technology sites/communitiesSecondLifeKaneva Ning
General social communication applicationsTwitterPibbJaikuPownce
Abtech Partnership - E-Strategy Practice
Communications
Total Internet penetrationBroadband everywhere
Wireless on trainsAt your seat on planesIn the carOn the street
G3 - always on mobile devicesSoftware driven radio band selectionsSatellites in your pocket
Abtech Partnership - E-Strategy Practice
New Uses
Increased use of broadband means employers can increase the sophistication of careers sites
Employee video profilesVirtual office toursOnline presentationsOnline aptitude tests
Abtech Partnership - E-Strategy Practice
Power In The Candidate’s Hands
Abtech Partnership - E-Strategy Practice
Mobile Recruitment
Zappy Mobile's technology enables job seekers to attach and upload a CV whilst registering online from their mobile handset. Organisations including Google, eBay, Yahoo and MSN have also seen the vast potential of this new medium, launching their own mobile internet offerings which are expected to see user activity increase by over 40% over the next 12 months.
Abtech Partnership - E-Strategy Practice
Blogging meets social networking
Abtech Partnership - E-Strategy Practice
Individualise Your Presence
Abtech Partnership - E-Strategy Practice
YouTube
Massive platform for direct video uploadsCompanyCandidate
Viral campaignsWho uploads the video?Comments and referralsGlobal reach
Grab videos and upload to other sitesBlogsCareer sitesSocial networks
Abtech Partnership - E-Strategy Practice
Web and Video - Employer
Abtech Partnership - E-Strategy Practice
Innovative Company Approach
Abtech Partnership - E-Strategy Practice
The Secret is out…..
Abtech Partnership - E-Strategy Practice
Web and Video - Candidate
Abtech Partnership - E-Strategy Practice
Web and Video - Candidate
Abtech Partnership - E-Strategy Practice
Web and Video - Candidate
Abtech Partnership - E-Strategy Practice
An example
Is this what we all think it will be like?
Abtech Partnership - E-Strategy Practice
Or, do we revert to ‘old technology’?
Abtech Partnership - E-Strategy Practice
As Long As It Changes From This…
Abtech Partnership - E-Strategy Practice
Any Questions?Any Questions?