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BRAND EXPERIENCE BRAND EQUITY BRAND PERSONALITY VISUAL IDENTITY BRAND STRATEGY Your personal brand is an intagible collection of moments, skill sets and experiences that come together to speak to who you are on a personal and professional level. The intangible assests and skill sets you have that translate into your unique value proposition, increased recognition and brand differentiation. The online and offline interactions that evoke a certain set of feelings and thoughts about your brand. All of the viual elements of your brand including your logo, fonts, color scheme, website, resume, etc. The characteristics and personality traits which inform the way that you communicate and how others interact with your brand. A plan that outlines how you will develop and elevate your brand based on your equity, personality and audience among other things. Written and designed by Emmelie De La Cruz Founder of The Branding Muse

5 Personal Branding Terms You Need to Know

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Page 1: 5 Personal Branding Terms You Need to Know

BRAND EXPERIENCE

BRAND EQUITY

BRAND PERSONALITY

VISUAL IDENTITY

BRAND STRATEGY

Your personal brand is an intagible collection of moments, skill sets and experiences that come together to speak to who you are on a personal and professional level.

The intangible assests and skill sets you have that translate into your unique value proposition, increased recognition and brand differentiation.

The online and offline interactions that evoke a

certain set of feelings and thoughts about your brand.

All of the viual elements of your brand including

your logo, fonts, color scheme, website,

resume, etc.

The characteristics and personality

traits which inform the way that you

communicate and how others interact

with your brand.

A plan that outlines how you will develop and elevate your brand based on your equity, personality and audience among other things.

Written and designed by Emmelie De La Cruz Founder of The Branding Muse