BTEC Creative Media Production – Advert Analysis Name:__________________

Name of

Product

Visual / Text Music / Sound FX Audience Meaning / Message

Honda 2003

(Cog)

Wieden +

kennedy

Car

Car parts placed in a dominoe effect.

(Rube Ruldberg)

No text on screen apart from the

cars name.

No music until the car is presented

at the end but there is noise from

the parts moving.

Song – sugarhill gang, rappers

delight

Family car

Adults, people with

a family. Car

drivers.

The product is

telling us it’s a

family car because

its quite large.

Everything works

perfectly.

“isn’t it great when things

work”. Reassurance that it

will be reliable.

Sony - Bravia

TV

2005

Fallen

Worldwide

Multicoloued balls falling down a

street in San Francisco

(250,000)

“Colour like no other” text

Jose Gonzalez – Heart Beats

Sony customers

Families

House owners

People that want

high quality

images

The colourful balls are

important as it will show

the quality colours to

represent the TV well.

“Colour like no other”

By buying this tv you will

be able to enjoy TV like

you have never seen

before!

John Smiths

“ball Skills”

2002

Football pitch (stereotypical)

Celebrity indorsment (Peter Kay)

Ball skills and then Peter kay kicks

the ball over the fence and shouts

“’have it”

First of the adverts to use humour

No music, just the sound of the ball.

Diegetic sounds

Footballers, young

adults (as it’s a

beer)

Men – 18 years +

“no nonsense”

No thrills

Does the job, no

nonsense.

Very short – Low budget

T-Mobile

Saatchi &

Saatchi

Dance

2009

350 dancers + random

comuters/people who joined in.

Shout – LuLu

Yaz – The only way is up

Don’t cha’ – Pussy cat dolls

Blue Danubn - Strause

Get down on it

Since you’ve been gone - rainbow

My boy lollypop – Millie

Do you love me – Contours

Clapping/Whistling

For people who

want a network

that allows them to

share their life. Use

technology

Younger audience

(teenagers and

young adults)

Life is for sharing