4 pillars of personal branding & promotion

Beyond Networking: 4 Pillars of Personal Branding & Promotion

© 2007 – 2011 Sally Anne Dishong http://www.change-your-life-for-good.com

Read the related article at: http://www.change-your-life-for-good.com/become-a-trusted-expert-in-your-niche/4-pillars-of-personal-promotion/

How to build your brand from the foundation up

http://www.change-your-life-for-good.com/become-a-trusted-expert-in-your-niche/4-pillars-of-personal-promotion/



© 2007 -2011 Sally Anne Dishong www.change-your-life-for-good.com 2

Start With Your Foundation: Vision, Mission, Goals, Self-Knowledge



http://www.change-your-life-for-good.com/


Resources:

• Napoleon Hill, Law of Success, Think & Grow Rich, and Napoleon Hill’s Keys to Success: The 17 Principles of Personal Achievement

• Steven Covey, The 7 Habits of Highly Effective People





Select Meaningful Networking Connections





Resources:

• Ivan Misner, Ph.D., Truth or Delusion? Busting Networking’s Biggest Myths (BNI)





Build Strategic Alliances









“Advertising is the Wind. PR is the Sun.”



Resources:

• Al Ries & Laura Ries, The Fall of Advertising & The Rise of PR

• Self-publishing: Lulu.com

• Google: Self-publishing resources









Resources:

• Toastmasters International—o Local Chapters at

www.toastmasters.org

• Joanne Weiland, www.linktoexpert.com








http://www.toastmasters.org/




http://www.linktoexpert.c/



Resources:

• Patricia Aburdene, Megatrends 2010—The Rise of Conscious Capitalism





Brand YOU: The Essential Promotinal Tool Kit

• Professional headshot in digital & print format• One-page bio and one-paragraph summary• Series of articles on your area of expertise• 30-second “elevator speech” about your business• E-mail signature “tag line” with all contact info• Promotional give-aways with branding & contact info





Resources:

• Karen Post, Brain Tattoos—Creating Unique Brands That Stick in Your Customers’ Minds

• Robert Middleton, e-newsletter and marketing workbooks at www.actionplan.com











“A ‘‘Master Mind’ may be created by any group of people who will coordinate their minds, in a spirit of perfect harmony. The group may consist of any number from two upward. Best results appear available from the blending of six or seven minds.” –Napoleon Hill, Law of Success



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4 pillars of personal branding & promotion