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10 Linkedin Tricks Vodafone presentation
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10 tricks to be Visible on LinkedIn10 tricks to be Visible on LinkedIn10 tricks to be Visible on LinkedIn10 tricks to be Visible on LinkedInAdrian Chira14.03.2013 Vodafone
Adrian Chira14.03.2013 Vodafone
Adrian ChiraAdrian Chira
Personal Branding Strategist
Online Identity Specialist
Founder PersonalBrandGrader.com
Personal Branding Strategist
Online Identity Specialist
Founder PersonalBrandGrader.com
“Your personal brand is what others say about you when you
are not in the room”
Jorgen Sundberg
“Your personal brand is what others say about you when you
are not in the room”
Jorgen Sundberg
10 “Tricks”10 “Tricks”
Photograph
Keywords
Headline
Summary & Specialties
Skills & Endorsements
Recommendations
Connections
Status updates
Groups
Videos & Presentations
Photograph
Keywords
Headline
Summary & Specialties
Skills & Endorsements
Recommendations
Connections
Status updates
Groups
Videos & Presentations
LinkedIn ProfileLinkedIn Profile
Headshot
Name
Headline
Industry
Work experience
Activity
Headshot
Name
Headline
Industry
Work experience
Activity
PhotoGraphPhotoGraph
7 times more likely to be found
Good/Bad?
7 times more likely to be found
Good/Bad?
PhotoGraphPhotoGraph
Get a professional photo
Crop it to head and shoulders
Make sure it represents who you are
Get a professional photo
Crop it to head and shoulders
Make sure it represents who you are
Optimize your profile for keywords Profilul Optimize your profile for keywords Profilul
What is your goal? To get a job/client?
For a job look for job posting and see for what keywords they rank.
For clients look for what keywords your present clients use when searching for your services
What is your goal? To get a job/client?
For a job look for job posting and see for what keywords they rank.
For clients look for what keywords your present clients use when searching for your services
Enter your keywords in your:
Headline
Summary
Specialties
Present Position
Past Position
Skills, Recommendations
Enter your keywords in your:
Headline
Summary
Specialties
Present Position
Past Position
Skills, Recommendations
OPTIMIZE YOUR PROFILE FOR KEYWORDS PROFILUL
OPTIMIZE YOUR PROFILE FOR KEYWORDS PROFILUL
headlineheadline
Ask your friends what are you good at.
Do you have a special ability or hobby?
What do you like to do?
What differentiates you?
What’s in it for me?
Or just tell what you expect from a visitor of your prfile
Ask your friends what are you good at.
Do you have a special ability or hobby?
What do you like to do?
What differentiates you?
What’s in it for me?
Or just tell what you expect from a visitor of your prfile
headline-exEmpleheadline-exEmple
headlineheadline
Start with:I use my (expertise) to (enhance your chances) for (a better career).I support/help ________ by ________. Leveraging my ________ and ________, I deliver ________ to ________.
Start with:I use my (expertise) to (enhance your chances) for (a better career).I support/help ________ by ________. Leveraging my ________ and ________, I deliver ________ to ________.
SummarySummary
Memorable Story
Make it both emotional and logic
State the benefits that a company will have if they hire you
3 paragraphs
Tell about yourself, tell about what benefits you will bring and tell about what you look for
Use a Call to action
Memorable Story
Make it both emotional and logic
State the benefits that a company will have if they hire you
3 paragraphs
Tell about yourself, tell about what benefits you will bring and tell about what you look for
Use a Call to action
Skills & EndorsmentsSkills & Endorsments
Skills & EndorsmentsSkills & Endorsments
New
Over 1 bn endorsements posted
Your connections receive a message from Linkedin
Some of them will return the favor
Schedule your endorsements
New
Over 1 bn endorsements posted
Your connections receive a message from Linkedin
Some of them will return the favor
Schedule your endorsements
RecommendationsRecommendations
How we ask for a recommendation?
When?
Who?
Why they count?
How we ask for a recommendation?
When?
Who?
Why they count?
How to connectHow to connect
Ask people you meet to connect.
Customize your message
Use LinkedIn suggestions
Social proof
Have you met someone new today? Ask her to connect.
Ask people you meet to connect.
Customize your message
Use LinkedIn suggestions
Social proof
Have you met someone new today? Ask her to connect.
ActivityActivity
“Ochii care nu se vad se uita”
Your activity is based on:1. What you post2. Profile changes3. New Connections 4. Group activity5. Endorsements
“Ochii care nu se vad se uita”
Your activity is based on:1. What you post2. Profile changes3. New Connections 4. Group activity5. Endorsements
What to post?What to post?
Interesting links
Relevant articles
Jobs
Relevant activities (i.e. this presentation)
Share others posts
Interesting links
Relevant articles
Jobs
Relevant activities (i.e. this presentation)
Share others posts
SourcesSources
Google alerts/search
Newsletter (SmartBrief, SocialMediaToday, MarketingProfs, Careerealism)
Influencers posts
Linkedin Today
Google alerts/search
Newsletter (SmartBrief, SocialMediaToday, MarketingProfs, Careerealism)
Influencers posts
Linkedin Today
When to writeWhen to write
Depends on your audience
Leave at least 15 minutes betweenupdates
Write when your connections are on LinkedIn
Depends on your audience
Leave at least 15 minutes betweenupdates
Write when your connections are on LinkedIn
GrOupsGrOups
Select relevant groups
Contribute
Conect
Select relevant groups
Contribute
Conect
Video and PresentationsVideo and Presentations
New
Powerful
They appear on your profile?
New
Powerful
They appear on your profile?
“Be yourself, everyone else is already taken”
“Be yourself, everyone else is already taken”
Multumesc!Multumesc!
Adrian Chira
@adrianchira
http://ro.linkedin.com/in/adrianchira
+40723172628
Adrian Chira
@adrianchira
http://ro.linkedin.com/in/adrianchira
+40723172628
