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Zoo Bike and Brew's slide deck from the recent Ruffatto Business Plan Competition at the University of Montana - Missoula.
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Aimee Roberts & Christina Henderson, Co-founders
Missoula’s Pedal-Powered Pub Crawl.
Zoo Bike & Brew
Advertising Sponsorships
Branded Merchandise
Trends Converge Craft Beer
Party Bikes
Sustainability
Craft Beer is Growing 10% per year
Source: Demeter Group Investment Bank, 2013
Despite U.S. Beer Industry Declines
Missoula Loves Craft Beer
60+ Party Bikes in 40 U.S. Cities
Austin
Spokane Portland
Minneapolis
No Party Bikes in Montana (We’re missing out on the fun!)
Party Bikes to Montana
Party Bike Option #1: Made in Arizona from stainless steel and aluminum.
Party Bike Option #2:
Wooden Pedal Pub made in the Netherlands.
2012 Gold Status Bicycle Friendly Community Missoula Loves Biking
Profit
Planet People
Sustainable Transportation
2012 Gold Status Bicycle Friendly Community Missoula Loves Biking
Missoula-Made Party Bike Local craftsmen will use a recycled chassis, bike parts, and reclaimed wood
Missoula-Made Party Bike Local craftsmen will use a recycled chassis, bike parts, and reclaimed wood.
Reflects History and Spirit of Downtown Missoula Design Inspiration = Streetcar
Photo Source: Historic Museum at Fort Missoula
Marketing
Brochures, Signs, Free Rides, Media Coverage
Online Traditional Partnerships Website, Social Media, Videos and Photos
Breweries, Bars, Restaurants, Hotels, City
Facebook & Twitter
More than 100 Likes
Word of Mouth A blog post about us!
Tour Schedule
Revenue Streams
$300 per two hour tour
Advertising Sponsorships
Branded Merchandise
Online Payments Tours booked in advance on website.
Sales
No Refunds No refunds, only rain checks.
Underlying Magic
Happy hour pricing for our customers
Safety Value Service Sober drivers chauffeur riders between tap rooms
Tour guides spin tales of Missoula history and craft beers
$
Party Buses and Limos
Competition
Paid Group Activities
Self-service Pub Crawls
Critical Risks
Laws Insurance Competition Liquor and Vehicle Laws
Other Startups Could Be First to Market
Expensive and Can Be Hard to Find
Management Team
Christina Henderson Aimee Roberts
MBA, Event Planner B.S. in Business, UM Interned at Coors Brewing
MBA, Marketing Director B.A., University of Iowa Marketing/PR Startup
Advisory Board
Kevin Flerchinger, CPA
Suzanne Tilleman, UM Professor
Chris Bergman, Owner, TITLE Boxing Missoula
Amy Rue, Executive Director, Montana Meth Project
Financial Assumptions
• Based on Cycle Pub in Bend, OR • May 1-October 1 operating season • Addition of a second party bike in year 3 • Merchandise and advertising (% of tour revenue):
Revenue Year 1 Year 2 Year 3 Year 4 Year 5
Retail Sales 3% 3% 5% 5% 5%
Sponsorships 1.50% 1.50% 4% 4% 4%
$300
Tour Projections
Income Statement
Current Status
Establishing key partnerships with breweries and pubs
Financing Partners Permits
Seeking financing to build party bike and launch in Spring 2014
Making progress on legal issues and permits required by city and state $
We would love to be a part of this and we have even looked at these online and wished that Missoula had one. Ana Pederson, Draught Works Marketing Manager
“ “
It sounds like a great idea and one we could help feature during a future Missoula Craft Beer Week. Ryan Newhouse and Alan McCormick, Founders, Missoula Craft Beer Week
“ “
The Deal
Aimee Roberts & Christina Henderson, Co-founders
www.facebook.com/ZooBikeAndBrew [email protected]
(406) 546-8554
Missoula’s Pedal-Powered Pub Crawl.
Zoo Bike & Brew
Break-Even Analysis
38 tours per month during operating season 229 tours per year
Variable Costs51%
Labor49%
Break-Even Sales$5,734
$2,819 $2,915
Repairs and Maintenance
Sources and Uses
Year One Expenses
