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Presentation by Zipcar's Frerk-Malte Feller from event at Nesta, Collaborative Consumption: New business models.This one-day summit investigated the range of business models being used by Collaborative Consumption businesses around the world.
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[ 1 ]
Frerk-Malte Feller, President Europe, 16 March 2012
Road Trip – Zipcar’s journey from a niche idea to a global company
[ 2 ]
The Zipcar Road Trip
the idea
the business
the future
[ 3 ]
Zipcar’s Genesis – Mobility Dream & Nightmare
Needed: A New Transportation Option for City Dwellers
Car Owners
CAR PAYMENT
Inspection
parkingInsurance
Convenient at Times, but Expensive and Inefficient
Non-Car Owners
Public Transit
Taxis
Car
Rental
Cheaper at Times, but a Hassle and Inflexible
[ 4 ]
Zipcar’s Solution: Cost Savings, Convenience & Impact
Transportation
All other
Transportation
All other
Financial Freedom
19% of HH budget (avg.) 6% of HH budget (Zipster)
Community Impact
(1,600 lbs) CO2x
500,000=
800,000,000 / yr
Environmental Impact
[ 5 ]
Zipcar at a Glance
Who650,000+ “Zipsters”
zip • ster (zip’ster) n: SlangOne who uses Zipcar. A gender neutral term for a person (or people: Zipsters) who believes in cost-effective mobility solutions that are good for the
planet and easy on the wallet.
˘
How
3.5 MillionReservations
in 2010 1. join 2. reserve 3. unlock 4. drive
Where
10 Million Drivers Live within
10 Minutes of a Zipcar
9,000 Cars17 Major Metropolitan Areas
250 College Campuses
[ 6 ]
0
100
200
300
400
500
600
700
800
900
1,000
2005 2006 2007 2008 2009 2010 2011 2012
We Are Well On Our Way to 1 Million Members!
[ 7 ]
2011 Key Metrics
2010 2011
59
Revenue per Vehicle per Day(Millions)
2010 2011
540
Ending Members(000s)
2010 2011
242
186
Revenue($ Millions)
4.2
10.9
2010 2011
Adjusted EBITDA (1)
($ Millions)
673 63
[ 8 ]
[ 9 ]
Collaborative Consumption - 2008
[ 10 ]
Partnerships with Wheelz & Ford
Top 5 car manufacturer globally teams up with leading car sharing operator
The deal
– 1.000 cars for Zipcar University
– 1 mm drive hours, at $1 discount
– ‘Students with Drive’ grant program
Benefits for Ford
– Participate in business model of future
– Access to young demographic
Benefits for Zipcar
– Strategic alignment with car manufacturer
– Access to new attractive models
Innovative P2P start-up teams up with leading car sharing operator
The deal
– Strategic investment in Wheelz
– Focus on university population
Benefits for Wheelz
– Tapping into Zipcar’s 12 years experience, 100M+ minutes driven
– $13.7M Series A Funding for growth
Benefits for Zipcar
– Strategic partnership with innovative, complementary offering
– Access to external innovation, aside of internal innovation
[ 11 ]
And More Open Road Lies Ahead!