Social Media and Marketing Strategy

Zaynab Ahmed

Strategy Objectives

Target Audience

What’s the Message...?

...why choose Francis Consultancy?

Channels

A few tactical suggestions...

Communications Plan

• Email Marketing – target both active and passive candidates with eshots

• Facebook/LinkedIn- content to include industry news, advice, hot jobs (daily update)

• Blog – to cover employment, legal and social issues

• Facebook and Google adverts - attract both candidates and clients (targeted by interests, location, current job, keywords etc.)

Evaluation is key!

Tracking where new clients & candidates learn about Francis Consultancy...

...helps measure the effectiveness of different elements of the

marketing & communications strategy.

So what will this strategy achieve?

Questions?