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BUSINESS PLAN FOR VENTURA 2014
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VENTURA
Kezhia Sharieff
BY
1• INTRODUCTION
2• FEATURES
3• FINANCE
4• MARKETING
5• FUTURE VENTURES
School bags become back-breaking for children
The Hindu HYDERABAD, February 25, 2011
INTRODUCTION
FEATURES
The Features of Zapper are:
• Spine Embracer – which keeps the
spine straight
• Cooling gel pad –Replaceable
• Foam filled straps with air
cushioning
• Attractive vest design – with Velcro
• School Logo and Company logo
• Customized color
• Provision for Tiffin box – underneath
of the bag
• Provision for water bottle
• Tiffin Box and Water Bottle – Along
with bag
ZAPPER
FRONT
WATER BOTTLE FACILITY
HORIZONTAL TIFFIN BOX
FACILITY
ZAPPER
COOLINGGEL
VEST AS BACKSTRAP
SPINE EMBRASER
BACK
FINANCE
Our Initial investment 1,00,000 (Office interior Work)
Assumptions on which we work
One office – Initially
Employees – 4 partners, 1
quality checker, 3 persons for
raw materials and supply
handling
There will be an order for
15,000 bags in the Initial Year.
We would be able to finish off
that order within 1 year.
FINANCE
BREAK EVEN CHART
2000 4000 6000 8000 1000 12000 122800
50
100
150
200
250 Break even chart
cost profit 2
X axis …..amount in lakh
Y axis…….number of products
MARKETING
DIRECT MARKETING
PROMOTIONAL INCENTIVES
CONDUCT COMPETITIONS ON SOCIAL NETWORKING SITES
ORGANIZE MARATHONS FOR A GOOD CAUSE
SPONSOR FOR SCHOOL EVENTS
SWOC ANALYSIS
1. Strengths :• Able to help the generation• No more back problems2. Weaknesses :• New venture3. Opportunities :• Able to expand4. Threats :• Fear of competition entering
MARKETING
Our Future :Opportunity to customizeBiker BagsLaptop BagsAvailability of Bags in retail shopsShoes / SandalsGloves
ZAP TO THE FUTURE
ZIP ZAP & ZOOM TO SCHOOL!