Yrals Digital Marketing - Product Suite

Digital MarketingThe Future is Now!

About YRALS• Set up to create social media campaigns for brands on an ROI Basis in 2008

• YRALS was founded by Jaideep Bir along with an angel investor and has a 20 member team in Mumbai

• YRALS executes SMO in two formats: – Qualitative Engagement– Quantitative Traffic

• YRALS also specializes in creation of web properties for Brands that enhance interactivity and build Brand loyalty

• The company has executed Social Media campaigns for over 50 clients across sectors including:

Media | Travel | Automobiles | Apparel | Telecom |Technology

Our Services

What do we do?

• Driving Traffic – CPC (Cost Per Click)• Quality Conversations – using Blog, Product Reviews • Generating Video Views – Online Report• Adding Fan / Follower Base (On Facebook, Orkut & Twitter)• Creating Online Applications• Creating Adver-Games• Creating Video Virals• Creating Websites

CPC – Cost Per Click

Online Report

Brands that have a landing page / Website and are looking to drive traffic to itneed to use the CPC model

• Traffic Generated is Targeted using keywords, for the brand, competition and the TG• Reports are real time and online• The seeding process also helps SEO via link-backs to the site on other sites

Yrals as Traffic

Brand Name: Guten Appetit India Campaign Name: GAICampaign Duration: 1 Month

Brand Name: Kingfisher WorldCampaign Name: IPLCampaign Duration: 38 DaysClicks: 30,000

Brand Name: Tata IndicomCampaign Name: Second LifeCampaign Duration: 1 MonthClicks: 7,000

Brand Name: ACSCampaign Name: ACSCampaign Duration: 1 MonthClicks: 12,500

Brand Name: BajajCampaign Name: Bajaj XCD 135Campaign Duration: 1 MonthClicks: 7,000

Brand Name: Aloo Chaat MovieCampaign Name: Aloo ChaatCampaign Duration: 45 DaysClicks: 26,000

Yrals as Traffic

Brand Name: FoxCampaign Name: Slumdog MillonaireCampaign Duration: 1 MonthClicks: 5,000

Brand Name: Tata IndicomCampaign Name: Photon Plus (Giz Guru)Campaign Duration: 1 MonthViews: 12,000 Visitors

Brand Name: Tata IndicomCampaign Name: Hello HelloCampaign Duration: 1 MonthClicks: 3,000

Brand Name: IntelCampaign Name: Intel RockstarCampaign Duration: 1 MonthClicks: 40,000

Brand Name: IdeaCampaign Name: Cricket FeverCampaign Duration: 1 MonthClicks: 5,000

Brand Name: BajajCampaign Name: Pulsar 220 DTSiCampaign Duration: 1 MonthClicks: 20,000

Yrals as Traffic

Brand Name: Tata IndicomCampaign Name: Photon Plus/ Speed Ka Baap Viral VideoCampaign Duration: 1 MonthClicks: 8,000

Brand Name: Star PlusCampaign Name: Sach Ka SaamnaCampaign Duration: 1 MonthClicks: 40,000

Yrals as Traffic

Brand Name: MicrosoftCampaign Name: Windows Live PlanetCampaign Duration: 1 Month

Windows Live Planet - Microsoft

Registrations of 33,250

Users

Yrals as Traffic

Brand Name: Star WorldCampaign Name: Dramarama - Knight RidersCampaign Duration: 1 MonthClicks: 40,000

Brand Name: Tata TeaCampaign Name: Jaago Re - KBPSCampaign Duration: 1 MonthClicks: 10,000

Brand Name: Zee TVCampaign Name: JKRCampaign Duration: 45 DaysClicks: 25,000

Brand Name: HPCampaign Name: Green NovationCampaign Duration: 2 MonthsClicks: 50,000

Brand Name: Star PlusCampaign Name: Star PlayerCampaign Duration: 45 DaysClicks: 12,000

Brand Name: HPCampaign Name: Green Novation P2CCampaign Duration: 2 MonthsClicks: 50,000

CPC – Pricing Up to 50000 clicks: Rs. 8 – 10 Per click

SMALL

MEDIUM

LARGEFor 50000 – 99999 clicks:

@INR 7 (Gross)

For 100000 – 199999 clicks @INR 6 (Gross)

For 200000 – 399999 clicks @INR 5 (Gross)

Quality Conversations: Using Blogs, Product Reviews

The philosophy at Yrals is that all good brand strategies start with the target audience and build convesations and communication from there. With an ear to the ground to capture the buzz and tactical placement of reviews, Brands often receive far more value via conversations we start, than is truly MEASURABLE

• Yrals creates blogs for the brands• Yrals uploads reviews on Product review sites• Yrals creates and manages conversations with users on behalf of the brand

PRODUCT REVIEWS

Yrals as Conversations

Farah Khan’s Blog –Tere Mere Beach Mein


Rajeev’s Blog –Sach Ka Saamna


Star Plus - Perfect Bride Blog

Type of Site Description Small Medium LargeBrand Blog Creating the Blog Y Y YBrand Blog Character for Blog Y Y YBrand Blog Adding Relevant Widgets Y Y YBrand Blog Blog Posts (Per month) 15 25 30

Promotion Creation of promotional messages ( 10 / Day) Y Y Y

Promotion Promotion Posts (Per CM Per day) 100 200 250

Promotion Reach (Number of views received across the blog & forum) 10000 16700 30000Product Review Reviews on Review sites 5 10 15Social Networks Messages (Posts in Groups) Y Y YSocial Networks Creating Groups N Y YSocial Networks Upload images/ videos in groups N Y YSocial Networks Scraping friends N Y YSocial Networks Adding friends N Y Y

Social Networks Embed video via Scraps/ messages N Y Y

Social Networks Ember Video via Applications (e.g.Supper wall) N Y YSocial Networks Join Groups & Start New Topics N Y YSocial Networks Create a wiki Page Y Y YSocial Networks Create Twitter Accounts Y Y Y

Bookmarks Submit the link to Digg, Del.ici.ous, Stumbleupon, reddit Y Y Y

Bookmarks Post Link in relevent Topics as comments N Y YForums Create Profiles Y Y YForums Start Threads N N Y

Forums Messages (Posts / Reply to different threads) Y Y YVideo Sites Upload a video N Y YVideo Sites Post video responces N N NVideo Sites Comment on Relevent Videos N N NVideo Sites Creating an Animated Viral N N NImage Sites Promotion on Photo sites N N Y

Image Sites Comment On Relevent & popular Photos N N YCost 1,20,000 2,40,000 3,60,000 Quality

Pricing

Video Views – Online ReportVideos are now becoming mainstream on the web, since 80% of the internet users have broadband. Research shows in a learning environment about 10% is remembered when Users Read, 20% of what is heard and 30% of what is seen, but 50% of what is Seen and Heard. So for clients who have videos / viral videos, can now use the online process to promote their brands.

Video Views – Online Report

Video Views – Pricing

• A video View report would include 2 parts

- Activation of videos across all video sharing sites - Promotion of the videos to increase video views

• Pricing of a video view campaign is dependent on the following factors

- Number of videos- Type of video (Viral, TVC, Episodic videos, etc.)

• Video Views are in the range of INR 5 – 8 per view

Facebook/Orkut/Twitter are becoming a marketer's fad and fantasy. Its growth in members, daily use and search frequency make it the place to target discrete customer groups or desirable segments. Just like print, radio or TV, on Facebook you have to find, engage and develop a unique audience for your brand. So the presence on Social networks is IMPORTANT for a Brand

Fan Based - Orkut & Facebook Groups & Twitter

Sach Ka Saamna – Fan Page (Facebook)


Sach Ka Saamna – Group (Facebook)


Tere Mere Beach Mein - Facebook

Fan

Page

Group


Zee TV- Jhansi ki Rani (Facebook)

Fan

Page

Group


Fan Based - Orkut & Facebook Groups & TwitterPricing

No. of Fans 1 month 2 month 3 month

2000 17 15 NA

3500 19 17 15

5000 21 19 17

10,000 NA 23 21

Online Application

• Applications are tactical engagement vehicles brands can use within social media to enhance their communication with the TG• Since this is a permission medium, apps can play a vital role in maintain relationships with consumers and don’t have the typical thresold barriers of registraion• The ability to laser TARGET further enhances the potency of the applicaiton

SKS Application Also On Facebook

Online Application

SKS Application Also On Orkut

Online Application

Online Application

Tata Motors: MANZA Indulgent Actors (Application)

Online Application

Tata Motors: MANZA Indulgent Actors (Application)

Online Application

Tata Motors: MANZA Indulge in MANZA (Application)

Online Application

Tata Motors: MANZA Indulge in MANZA (Application)

Online Application

Online Application

Online Application

Online Application

Online Application

Online Application - Pricing

Sr No.

Application Type Cost of Application

Timelines

1 Quiz Application (Tata Manza, Dance India Dance) Rs 1.5 lakh + 10 days + 2 days testing

2 Application that involves ratings, aggregation of scores and heavy logic (Sach Ka Saamna, DPL)

Rs 3 lakh + (Subjective)

25 days + 5 days (Testing)

3 Applications that involves random result. (Fortune Cookie, photo of the day, friend of the day)

Rs 1.75 lakh + 15 days + 3 days testing

4 Application that involves image and video mashups (slide.com)

Rs 5 lakh + 20 days + 5 days testing

5 Application that involve adver-games Rs 2 lakh + 20 days + 5 days testing

6 Action based Applications (Gifts, Challenges) Rs 2 lakh + 15 days +

Adver Games

With the growth of the internet, adver-games have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment.

Online Game for Channel V – Exhausted

Adver Games

Online Game for Zee TV – Jhansi

Ki Rani

Level 1 Level 2 Level 3 Level 4

Adver Games

Adver Games - Pricing

Features Small Medium LargeLevels 1 1 4

Game plays 1 2 4Scoring Static Dynamic Dynamic

Leader board Yes Yes YesAnalytics No Yes yes

Game hosted on FB Fan Page No Yes YesGame Promotion 1,000 clicks 2,500 clicks 5,000 clicks

Timelines (Working Days) 8 12 15 - 20Optimization and browser

compatibility No Yes Yes

Pricing 1,25,000 2,00,000 5,00,000

Note: All games will be made using Flash 8

Viral Video

A viral is a way to connect on a humor tangent with the user. The Virals create the pun which easily makes the user relate to themselves. Virals create major impacts for the brand. A viral can push across a serious situation on a lighter note. And in today’s world, serious fun has become the need of the hour!

Video Virals

Online Animated Viral for Zee TV - Dance India Dance

Video Virals - Pricing

Features Small Medium LargeSeconds 45 - 60 90 - 100 150 - 180

Activation of video on all Video sharing sites Yes Yes Yes

Video View Report No No YesVideo Viral Promotion 1,000 views 2,500 views 5,000 views

Analytics No Yes YesViral hosted on FB Fan Page No Yes Yes

Timelines (Working Days) 10 15 20Optimization and browser

compatibility Yes Yes Yes

Pricing 1,50,000 3,00,000 5,00,000

WebsitesA website is the easiest way for a user to know about the brand. Facts and figures of the brand, about the company, about the future prospective etc. The more user friendly the website is, the better it is for the user. The brand’s website is becoming a necessity because people before using the product/service or invest also find out through the website.

SMC Caribbean Website

Websites

Websites

Dramarama – Knight Rider Website

Websites

Revival of the Tata Indica Vista

Websites

3D Tata Indica Vista Website

Website - Pricing

Features Small Medium LargePages / Sections / Tabs < 6 < 10 < 15

Analytics No Yes YesBlog No No YesFlash No No YesHTML Yes Yes OptionalCMS No No Yes

Design Customization No Yes YesFB Fan Page No No Yes

Twitter Account No No YesTimelines (Working Days) 4 6 8 - 10

Pricing 25,000 50,000 75,000

Connect With Yrals

Address:D1, Pioneer Heritage II, Daulat NagarOff S V Road, Santa Cruz(W)Mumbai - 400 054. Maharashtra

Call : +91-22-2661 5764

Mail : [email protected]

CEO: Name: Jaideep BirMail: [email protected]

Social Media Head:Name: Rochelle PereiraMail: [email protected]

Business Development Team:Name: Nabeel MerchantMail: [email protected]

Name: Raksha NarangMail: [email protected]

mailto:[email protected]



