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Youth Republic Corporate Presentation 2013

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Page 1: Youth Republic Corporate Presentation 2013

Youth Experts

www.youthrepublic.com.tr

facebook.com/YouthRepublic

twitter.com/YouthRepublic

Page 2: Youth Republic Corporate Presentation 2013

WHO ARE WE

MissionConnecting brands with youth

#1 youth marketing agency in Turkey

VisionBecoming the first global youth

marketing agency

Page 3: Youth Republic Corporate Presentation 2013

OUR OFFICE

Page 4: Youth Republic Corporate Presentation 2013

WHAT WE DO

Page 5: Youth Republic Corporate Presentation 2013

WHAT WE DO

Page 6: Youth Republic Corporate Presentation 2013

WHAT WE DO

Page 7: Youth Republic Corporate Presentation 2013

WHAT WE DO

Page 8: Youth Republic Corporate Presentation 2013

WHAT WE DO

Page 9: Youth Republic Corporate Presentation 2013

MARKET

DATA

Page 10: Youth Republic Corporate Presentation 2013

YOUTH REPUBLIC RESEARCHES

Since Youth Republic was founded,

we have conducted 6 big syndicated

researches with more than 14.000

young respondents in 3 years, as well

as many more tailor-made ones.

You can watch the videos here:

Media Consumption Research 2012:

http://bit.ly/YR_Media_Consumption

Pocket Money Research 2010:

http://bit.ly/YR_Allowance_Market

Page 11: Youth Republic Corporate Presentation 2013

POPULATION IN TURKEY: 75 MILLION+

Source: TUIK (Turkish Statistical Institute)

Address Based Population Registration System - Period: 2012

0.12%

0.42%

0.99%

1.46%

1.98%

2.55%

3.53%

4.60%

5.34%

6.21%

6.70%

7.58%

8.65%

8.29%

8.18%

8.47%

8.59%

8.14%

8.20%

%*

59% of

Turkish Population

is under

35 years old.6 198 957

6 158 964

6 499 258

6 405 552

6 186 089

6 270 678

6 544 927

5 731 177

5 064 060

4 699 421

4 039 198

3 478 582

2 668 518

1 928 386

1 500 126

1 102 126

745 666

315 990

89 709

0-4

5-9

10-14

15-19

20-24

25-29

30-34

35-39

40-44

45-49

50-54

55-59

60-64

65-69

70-74

75-79

80-84

85-89

90+

AGE

Page 12: Youth Republic Corporate Presentation 2013

ECONOMIC OUTLOOK IN TURKEY

Source: http://www.invest.gov.tr/EN-US/TURKEY/FACTSANDFIGURES/Pages/Economy.aspx

Average Annual Real GDP Growth (%) 2002-2012

0.80

1.00

1.10

1.60

2.50

2.90

3.30

3.50

3.50

3.60

4.30

4.50

4.70

5.00

Japan

Euro Area (17)

Hungary

US

Mexico

Czech Rep.

Romania

Bulgaria

South Africa

Brasil

Poland

Slovakia

Chile

Turkey

Page 13: Youth Republic Corporate Presentation 2013

ECONOMIC OUTLOOK IN TURKEY

OECD forecasts growth at GDP, investments and consumption during 2013 - 2014

Source: http://www.oecd.org/economy/turkeyeconomicforecastsummary.htm

Page 14: Youth Republic Corporate Presentation 2013

YOUTH

NETWORK

Page 15: Youth Republic Corporate Presentation 2013

YOUTH NETWORK

We have built an extensive, well-structured network of high school and university students all

across Turkey.

With this youth network;

We get the most up-to-date insight about their lives

We co-create award-winning ideas

We execute massive operations seamlessly in different cities at the same time

fotoğrag

Page 16: Youth Republic Corporate Presentation 2013

YOUTH NETWORK

Page 17: Youth Republic Corporate Presentation 2013
Page 18: Youth Republic Corporate Presentation 2013