Your Website: It’s For Your Clients…

Not You!

What keeps them up at night?

You know that your business is out there to solve a problem and to what extent. What you want to impress to

them is: “I know and understand what your problems are; my services will

benefit you in the following ways . . . “

The difference between service feature and benefits

Too often, lawyers are too busy discussing their services without translating that to

client benefits. Most of the time, a lawyer’s words are alien to the common Joe. Give

more time in explaining what you really do and what problems you can help solve,

then understanding becomes easier and trust is likewise easily developed.

Action Point:

If your website content is still not discussing the benefits of your legal services, then better start tweaking

them now.

Click herefor full post.