Your Presentation Is CRAP…And That’s Why I Like It

Basic Design Principlesfor Visual Presentations

Use CRAP Designs For Great Slides

•If 2 things are not the same, make them REALLY different

Contrast

•Repeated elements strengthens organization

Repetition

•Give every element a visual connection to another element on the slide

Alignment

•Items relating to each other should be grouped close together

Proximity

The CRAP principles above are from The Non-Designer's Web Book by Robin Williams and John Tollett

Q1 and Q2 Project Plan

Phase I Phase II

Phase III Phase IV

Identify & engage stakeholders

Deadline: Feb 28Deadline:Mar 15 Deadline: May 31 Deadline: June 5

Communicate plan

Assign tasks

Develop timeline

Implement

Purchase tools & test

Finalize contracts

People

Tasks

Resources

Q1 and Q2 Project Plan

Phase I Phase II

Phase III Phase IV

Identify & engage stakeholders

Deadline: Feb 28Deadline:Mar 15 Deadline: May 31 Deadline: June 5

Communicate plan

Assign tasks

Develop timeline

Implement

Purchase tools & test

Finalize contracts

People

Tasks

Resources

This slide is pretty bad…right?

Q1 and Q2 Project Plan

Phase I Phase II

Phase III Phase IV

Identify & engage stakeholders

Deadline: Feb 28Deadline:Mar 15 Deadline: May 31 Deadline: June 5

Communicate plan

Assign tasks

Develop timeline

Implement

Purchase tools & test

Finalize contracts

People

Tasks

Resources

What could make it better?

Use Highest Contrast For Visual Clarity

Not GOOD

Can You Read This?

Can You Read This?

Can You Read This?

Can You Read This?

Can You Read This?

Use Highest Contrast For Visual Clarity

Not GOOD GOOD

Can You Read This?

Can You Read This?

Can You Read This?

Can You Read This?

Can You Read This?

Can You Read This?

Can You Read This?

Can You Read This?

Can You Read This?

Can You Read This?

Repeat After Me: Repetition Is Good

Not GOOD

• Peter Piper picked a peck of pickled peppers• She sells sea shells by the sea shore

• Doki doki• brekekekex koax koax

• That solitude which suits abstruser musings.

• Dead in da middle of little Italy, little did we know that we riddled some middle men who didn't do diddily.

Alliteration

Onomatopoeia

Assonance

Repeat After Me: Repetition Is Good

Not GOOD

• Peter Piper picked a peck of pickled peppers• She sells sea shells by the sea shore

• Doki doki• brekekekex koax koax

• That solitude which suits abstruser musings.

• Dead in da middle of little Italy, little did we know that we riddled some middle men who didn't do diddily.

GOOD

Alliteration• Peter Piper picked a peck of pickled

peppers• She sells sea shells by the sea shore

Onomatopoeia• Doki doki• brekekekex koax koax

Assonance• That solitude which suits abstruser

musings• Dead in da middle of little Italy, little did

we know that we riddled some middle men who didn't do diddily

Alliteration

Onomatopoeia

Assonance

Visually Aligned = Mentally Aligned

Not GOOD

Where do I belong?

Where do I belong?

Where do I belong?

Where do I belong?

Where do I belong?

Visually Aligned = Mentally Aligned

Not GOOD GOOD

Where do I belong?

Where do I belong?

Where do I belong?

Where do I belong?

Where do I belong?

Home sweet home.

Home sweet home.

Home sweet home.

Home sweet home.

Home sweet home.

Proximity Promotes Perception

Not GOOD

Alliteration

Onomatopoeia

Assonance

Repetition of a leading consonant sound

Imitating the sound described

Repetition of vowel sounds to create internal rhyming

Proximity Promotes Perception

Not GOOD GOOD

Alliteration

Onomatopoeia

Assonance

Alliteration

Onomatopoeia

Assonance

Repetition of a leading consonant sound

Imitating the sound described

Repetition of vowel sounds to create internal rhyming

Repetition of a leading consonant sound

Imitating the sound described

Repetition of vowel sounds to create internal rhyming

Q1 and Q2 Project Plan

Phase I Phase II

Phase III Phase IV

Identify & engage stakeholders

Deadline: Feb 28Deadline:Mar 15 Deadline: May 31 Deadline: June 5

Communicate plan

Assign tasks

Develop timeline

Implement

Purchase tools & test

Finalize contracts

People

Tasks

Resources

Q1 and Q2 Project Plan

Phase I Phase II

Phase III Phase IV

Identify & engage stakeholders

Deadline: Feb 28Deadline:Mar 15 Deadline: May 31 Deadline: June 5

Communicate plan

Assign tasks

Develop timeline

Implement

Purchase tools & test

Finalize contracts

People

Tasks

Resources

What if we apply a little CRAP?

Q1 and Q2 Project Plan

Phase I Phase II Phase III Phase IVFeb 28 Mar 15 May 31 June 5

Identify & engage stakeholders Communicate plan

People

Assign tasks

Develop timeline Implement

Tasks

Purchase tools & test

Finalize contracts

Resources

Are You Ready to Create aCRAP Presentation?

Use responsibly. CRAP presentations may elicit questions, comments, or feedback from an engaged audience that actually understands your message.