Your Friends Dont Trust You SIC 2011

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  • 1. Your friends dont trust you.Nor should they.Lara FeltinCofounder & CEO

2. I ni che @LaraFeltin 3. @LaraFeltin 4. 1. Know thyself@LaraFeltin 5. INDIE BUSINESS ENTREPRENEUR OWNERPRIMARY MOTIVATION earn a living make an impact FINANCIAL GOALS make a prot build equity + acquisition CAREER OBJECTIVEself-employmentnancial freedom FUNDING bank loan; owners $ someone elses $ WORK STYLElong-term repetitive tasks short-term serial inventor 6. retail @LaraFeltin 7. retail wholesale @LaraFeltin 8. retailwholesaleservice@LaraFeltin 9. retailmanufacturingwholesaleservice@LaraFeltin 10. retail manufacturing wholesaleservice@LaraFeltin technology startup 11. @LaraFeltin 12. @LaraFeltin 13. @LaraFeltin 14. T=CxRxIS@LaraFeltin 15. 2. Be human@LaraFeltin 16. @LaraFeltin 17. KnowLike - RecommendTRUST - Vouch@LaraFeltin 18. KnowLike - RecommendTRUST - Vouch@LaraFeltin 19. @LaraFeltin 20. I ni che @LaraFeltin 21. I ni che @LaraFeltin 22. @LaraFeltin 23. Mark GranovettersStrength of Weak Ties@LaraFeltin 24. @LaraFeltin 25. @LaraFeltin 26. 3. Show up @LaraFeltin 27. 90% of success is showing up.- Woody Allen @LaraFeltin 28. Friends vs riends@LaraFeltin 29. "Just unfriended someonewho keeps posting abouther business. Dont likebeing sold to on Facebook.Take your self-promotionsomewhere else!" @LaraFeltin 30. ExactTarget.com43% have Liked a brand.70% didnt feel theyd giventhe company permission tomarket to them.@LaraFeltin 31. 43% have Liked a brand.70% didnt feel theyd giventhe company permission tomarket to them.@LaraFeltin 32. 39% Marketers shouldNEVER interpret myLike as permission to postmarketing messages that wouldappear in my News Feed. @LaraFeltin 33. 59% maintain personal relationships@LaraFeltin 34. 59% maintain personal relationships15% for professional contacts(Thank you, www.exacttarget.com) 35. @LaraFeltin 36. @LaraFeltin 37. (Buy this from artist Hugh McLeod at GapingVoidGallery.com) @LaraFeltin 38. 1. Know thyself @LaraFeltin 39. 2. Be human @LaraFeltin 40. 3. Show up @LaraFeltin 41. 4. Be helpful. @LaraFeltin 42. 1. How warm? Is this person a friend or a foe? 2. How competent? If a foe, CAN they hurt me? If a friend, CAN they help me?(Professor Susan Fiske, Princeton University 2007) @LaraFeltin 43. 1. How warm -Is this person a friend or a foe? 2. How competent -If a foe, CAN they hurt me? If a friend, CAN they help me?(Thank you PsyBlog at www.spring.org.uk) @LaraFeltin 44. 5. Feed the machine@LaraFeltin 45. @LaraFeltin 46. make someones client happy make someones job easy show acknowledgement reciprocate @LaraFeltin 47. make someones client happy make someones job easy show acknowledgement reciprocate @LaraFeltin 48. make someones client happy make someones job easy show acknowledgement reciprocate @LaraFeltin 49. I ni che @LaraFeltin 50. make someones client happy make someones job easy show acknowledgement reciprocate @LaraFeltin 51. @LaraFeltin 52. The Trusted AdvisorDavid Maister, Charles H. Green, Robert M. GalfordThe Entrepreneur EquationCarol RothTrust AgentsChris Brogan & Julien Smith@LaraFeltin 53. Exact TargetsSubscribers, Fans & Followers www.exacttarget.com/subscribers-fans-followers@LaraFeltin 54. Thank you! Lara Feltin biznik.com lara@biznik.com @larafeltin 55. "Trust is like the air we breathe.When its present, nobody really notices.When its absent, everyone notices." - Warren Buffet