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Your Membership Organization’s Newsletter -How to Make it Awesome
Three Elements for an Awesome Newsletter
A newsletter is a great way
to communicate with members.
For an awesome newsletter, pay attention to:
Content
Design
Frequency
Newsletter Content
Try using the following segments as a way to jumpstart your newsletter content.
Message from the President
Featured Member
Summary of Previous Meeting(s)
New Members
Upcoming Meeting Schedule
Newsletter Content Tips
Using these content ideas regularly each month will give you a place to start to get your writing juices flowing.
Feel free to add relevant and timely articles, tips and more as desired. Photos from past events make great additions to the newsletter as well.
Don’t add irrelevant items just to “fill up” the newsletter – if information is not applicable to members, eventually they will stop reading it.
Creating Your Newsletter
Use an email services which offers pre-made templates for newsletters and keeps track of email addresses.
Benefits to Membership Management SoftwarePrevents you from having to maintain multiple databases or lists of members and their contact informationMost provide professional design services, and will help customize your newsletter template and add images, such as your association’s logo.Allows you to easily segment your email list, so you can create emails for specific subcommittees or board members
Newsletter Frequency
Monthly is the most common frequencyYou may need to send out other emails, such as event invitations or surveys, so space accordinglyAsk “Can this announcement go in the newsletter?” If yes, it doesn’t need its own separate email.
Conclusion
A newsletter is a great tool for communicating with your association’s members.
Combining great content, design and frequency will make your newsletter awesome.
Inspiration for Having an Awesome Newsletter
“Communication works for those who work at it.”
John Powell
Presented by
StarChapterLocal Chapter Management Made Easy
Website: starchapter.com
Email: [email protected]
