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2. What is Brand Activation?Brand Activation is a marketing interaction between consumers and the brand, where consumers can understand the brand better & accept it as a part of their life. Its a process to create experience.By delivering Brand promise to consumers, Brand Activation brings the spirit of brand to life. 3. What is Brand Activation Platform? A physical or emotional space inBASEconsumers lives that enables the brand to interact in a distinctive and meaningful way.Creative theme derived from the Activation What is Brand Activation Idea? Platform, that can work across channel-specific activities, to achieve the brands marketing and communication objectives.WAYWhat is Brand Activation Channel?TOOLSUseful communication tools, derived from the Activation Idea, that are used in the transmission from Brand to Consumers. 4. EXAMPLEActivation PlatformActivation IdeaChannelHAVE A BREAK, HAVE KITKAT An emotional space that attaches to BREAK and Consumers insight In Valentines Day, people still focus on work and career rather than emotional appeal of taking time together for love. Create the platform of interrupt your busy life to make a meaningful Valentines Day for first jobbers. Take a day off for love Ngh trn 1 ngy yu. Since time is the most valuable gift for love, Kit Kat encourages users to set free time in Valentines Day to enjoy love and Kit Kat will have many incentives to encourage thatViral clip and PR articles raise the trends and announce the events Main events in Vs Day, there will be booths in malls, cinema and users can go there to submit their code (registered online) to get free tickets, free meals and other incentives to support for their trip.