You x 100! Amplify Your Marketing and Leverage Your Content With Social Media

You x 100!How to Amplify Your Marketing and Leverage Your Content With Social

Media

Presented by Lani & Allen Voivod, Your Allies in Possibility at Epiphanies, Inc. | EpiphaniesInc.com

What We’ll Cover: Biggest social media challenges

Examples of content leverage

Amplifying your message

What to measure

EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

Epiphanies in Brief: Bold, gritty, dream-driven

company founded in 2004 Specializing in social

media strategy, training, content marketing, online branding, and possibility

Founders of NH’s largest social media conference, the “A-Ha!” Summit

Passionate leaders of the “A-Ha!” Tribe



80/20




L = A * P * K Leverage = Audience * Platform * Keywords

(The “K” is silent.)



The big trick?

Master saying the same thing

80 different ways.EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod



Yt

FbLI

G+

Pi

BlIG

Video Leverage Example







Twitter strategy: Use YT Share button

Tweet it from your blog

FB linked to Twitter?

Tweet the Pinterest pin

DON’T tweet the Instagram pic!




Sometimes it’s lonely on the

conference/hashtag/idea backchannel…

but not always, and not for long.


Yt

LIG+

PiBl

IG

BlogHub

Version


PhotoHub

Version Yt

LIG+

PiBl

IG


Yt

FbLI

G+

PiBl

IG

YtPodcast

Hub Version


https://www.youtube.com/watch?v=rx8m-nYRaGk



1 piece of quality content can (and should!) be used

to populate more thana dozen primarysocial accounts.

L = A * P * K Leverage = Audience * Platform * Keywords

(Remember, the “K” is silent!)




Centers of Influence!


Collaborators



SOCIAL Advertising




What to measure? Community Building (new likers,

followers, connections, etc.)

Customer Service (sentiment,

satisfaction surveys, costs)

Research and Development

(new/improved products and

services, market research)

“Sales” and Leads (exactly what it

sounds like!)




https://www.youtube.com/watch?v=CDP7cH-my0Y


Results: 140 tweets from 86 peeps

1,741,965 accounts reached

2,764,639 total impressions

Talent agent, MTV personality

got involved in it, too!


AhaTribe.com: Evolving video tutorial library

Private Facebook community

Monthly training webinars

Exclusive expert interviews

Extra discounts/early access


“In a gentle way, you can shake the world.”

--Mahatma Gandhi


[email protected]

603-524-5248

/AhaYourself | /AhaSummit | /AllenVoivod | /LaniVoivod

@EpiphaniesInc | @AhaSummit | @AllenVoivod | @LaniVoivod

/EpiphaniesInc | /AllenVoivod | /LaniVoivod

/Company/Epiphanies-Inc | /in/AllenVoivod | /in/LaniVoivod

gplus.to/AhaYourself | /AllenVoivod | /LaniVoivod

/AhaYourself

/AhaYourself

/LaniVoivod | /AllenVoivod

/LaniVoivod | /AllenVoivod

Thank you! Let’s stay connected…


mailto:[email protected]

mailto:[email protected]

Image credits:

50 Million Elvis Fans Can’t Be Wrong, RCA Victor Lightbulbs by emily.laurel504, CC BY 2.0 (Flickr) Clocks by various users, Flickr Crowd by James Cridland, CC BY 2.0 (Flickr) Buckets, by US Toy, Amazon.com Unbalanced, sculpture by Krzysztof Zukowski Twitter HQ: Logo artwork by Marisa Allegra Williams, © Twitter Save Earth by Danilo Ramos, CC BY SA 2.0 (Flickr) Abracadabra, by Kenny Louie, CC BY 2.0 (Flickr) Gravity well by Steve Johnson, CC BY 2.0 (Flickr) Teamwork, by dearbarbie, CC BY SA 2.0 (Flickr) 1000 True Fans, via Kevin Kelly, kk.org Times Square by joiseyshowaa, CC BY SA 2.0 (Flickr) Tape measure by aussiegall on Flickr, CC BY 2.0 Gandhi cheered by the people of England, by Ben Sutherland, CC BY 2.0 (Flickr)


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You x 100! Amplify Your Marketing and Leverage Your Content With Social Media