You Wont Believe Who I Met At The Waterfront

You Won’t Believe Who I Met at The Waterfront

Meet Susanne

Copyright ! 2008 Portland Waterfront Living - Join the Community at PortlandWaterfront.com

Susanne is passionate about herInterior Design Firm


She has a website…but it’s difficult to find


Susanne isn’tsure how tograb her pieceof the pie


Meet Anthony


Anthony is a businessdevelopment executive of alocal financial services firm


Anthony is measuredon results


The firm has a very hip website,but it doesn’t really help Anthonymeet his goals


Meet Elaine


Elaine is the general managerof a group of local coffee shops


Elaine’s advertisingbudget keeps growing…but sales are not


Elaine needs amore effective wayto connect withnew and existingcustomers


Meet Corinne


Corinnemoved fromthe eastcoast to atownhomein John’sLanding


…she researched the community andlistings on PortlandWaterfront.com


Now she’s looking for arecommendation onsomeone who can helpadd warmth and colorto her new home


Meet Tom


Tom is a high networth retiree and

docks his sail boat atWaverly Yacht Club


…he’s a passionate supporter ofwaterfront conservation efforts


Tom prefers to do business with folks thatshare his interests


Meet Kyle


Kyle practices Family Medicineat OHSU Center for Healthand Healing


Kyle loves spending his down timearound the waterfront


He wants one, easy-to-remember sitefor all upcoming waterfront events


Remember

Susanne?


Not only did Corinne findher townhome on

PortlandWaterfront.com,she found Susanne’s blogand hired her because ofher passion and expertise


Susanne shared herpassion for interior design

with Portland WaterfrontLiving’s online community

where she developed ahuge following of valued

clients.


Remember

Anthony?


Tom follows thecommunity forum“Voices” on PortlandWaterfront Living anddiscovered thatAnthony’s companysupports the sameconservation efforts ashe does. Tom is now aclient of Anthony’s.


Anthony expanded his network bysharing common interests with other

online community members.


Remember

Elaine?


Kyle discovered hisfavorite new coffee shopbecause Elaine was ableto precisely and costefficiently place heradvertising along sidewaterfront events thatwere near her stores.


Elaine lowered the cost of acquiringnew customers and reduced the

complexity of engaging existing ones.


10 Easy Steps to Creating

Buzz for Your Business


1. Join a self-referencing community(geography, interests, customers)


2. Pick your niche (passion andauthority)


3. Participate (blog, advertise,syndicate)


4. Associate yourself with yourcustomer’s coincident interests(halo effect)


5. Be a good neighbor (read, link,comment)


6. Engage your audience (markets areconversations… listen+respond)


7. Publicize via other channels (online,offline, POS, SEM)


8. Reference management (ask for andleverage testimonials)

Clients likemy work!


9. Start now (don’t let Perfect be theenemy of Good)


10. Ask for help (affordable premiumservices are available to you)
