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year-of-the-goat
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Here the focus is on establishing personal
and trusting relationships.
Here the focus is on building the relationships by the deal. The approach is task-centred and the emphasis is on getting the things done.
Task Relationship
5 24 13 X 1 42 53
DNA DRIVER 1
Similarity-oriented Difference-oriented
5 24 13 X 1 42 53
Here we expect and accept the
differences in power between people in
society or organisations.
Here individuals believe that there shouldbe similarity.
DNA DRIVER 2
0
ADCB R
ELA
TIO
NS
HIP
TAS
K 5 4 3 2 1
1 2 3 4 5
DIFFERENCE ORIENTED
SIMILARITY ORIENTED
1
2
3
4
5
5
4
3
1
2
ROLECULTURES
POWERCULTURES
TASKCULTURES
PEOPLECULTURES
0
ADCB R
ELA
TIO
NS
HIP
TAS
K 5 4 3 2 1
1 2 3 4 5
DIFFERENCE ORIENTED
SIMILARITY ORIENTED
1
2
3
4
5
5
4
3
1
2
ROLECULTURES
POWERCULTURES
TASKCULTURES
PEOPLECULTURES
TECH
CEO
STARTUP
0
ADCB R
ELA
TIO
NS
HIP
TAS
K 5 4 3 2 1
1 2 3 4 5
DIFFERENCE ORIENTED
SIMILARITY ORIENTED
1
2
3
4
5
5
4
3
1
2
ROLECULTURES
POWERCULTURES
TASKCULTURES
PEOPLECULTURES
CLIENT 2CLIENT 3CLIENT 1 AGENCY
CORE
CREATIVES
0
ADCB R
ELA
TIO
NS
HIP
TAS
K 5 4 3 2 1
1 2 3 4 5
DIFFERENCE ORIENTED
SIMILARITY ORIENTED
1
2
3
4
5
5
4
3
1
2
ROLECULTURES
POWERCULTURES
TASKCULTURES
PEOPLECULTURES
CLIENT 2
CLIENT 3
AGENCY
CORE
CREATIVES
CLIENT 1
AGENCY
CORE
CREATIVES