INTRODUCTION & CLASS OVERVIEW

X50.9212 Integrated Marketing – Week 1

Class Agenda

• Instructor and class introductions• General overview and syllabus• Class deliverables

Who is Maggie Jordan?

• Senior Manager, Acquisition Marketing at SIRIUS XM Radio, Inc.• Over 12 years marketing experience, focused in

media and healthcare

• Educational background• B.A., Communication and Psychology• M.B.A., Management Strategy• Post-grad cert, Marketing• M.S., International Management

• Additional training in Six Sigma and Executive Leadership

Class Introductions

• Share a bit about yourself! • Where do you work? • Any marketing experience? If so, in what

areas?• What are you looking to get out of the

class? • Is there any area of marketing that you

would like to focus on in particular? • What do you like to do in your spare time?

General Overview and Syllabus

• Instructor contact information and hours• Course description and objectives• Attendance• No class on 9/12 and 9/26• Blackboard• Class format – join in and share!

Class Deliverables

• Attendance and participation 15%• Case analyses (3 – 10% each) 30%• Midterm exam 25%• Group paper 15%• Group presentation 15%

Group Presentation and Paper

• Don’t wait! Form groups tonight! • 3-4 students per group

• Select company or product for which you will develop an integrated marketing proposal

• Recommend selecting a current, publicly traded company

• Deliverables:• Max 10-page paper, double-spaced• 20-min presentation during last class with 5-10

min question/discussion

• Be CREATIVE!