• 12 Questions• 10 marks per question

ROUND 1 – INFI BOUNCE

1• Which word, which is heavily prominent in social media

these days, has been selected by Oxford Dictionaries as the ‘Word of the Year 2013’?

1• Selfie

2• The Miss Universe pageant owes its origin to the woman

in the picture, Yolande Betbeze, winner of the 1951 Miss America pageant. Put funda.

2• After becoming Miss America, she refused to pose in a

swimsuit from its major sponsor, Catalina Swimwear. • It withdrew from Miss America and set up the Miss

Universe contest.

3• Connect.

3• Anjali Tendulkar owns 35%, and Aarti Sehwag owns 25%

of Sports Mechanics, a Chennai-based firm founded by the Indian team's video analyst Subramanian Ramakrishnan.

4• UK-92,480 was a compound designed by the company X to

treat angina, a heart disease, but the trials were disappointing and it caused an unusual side effect.

• Identify X, and how do we know the compound better?

4• Pfizer, Viagra

5• X was first launched in 1961 by City Bank of New York (no

longer called this way), but was not accepted by the customers.

• Barclays bank relaunched it in 1967 naming it Barclays’ De La Rue.

• In some parts of the world it is called “hole in the wall”.• Identify X.

5• ATM Machine

6• Which airline provides fares to its passengers by the

combined weight of the passengers and their luggage on a kilo basis?

• They even offer special seats based on your weight.

6• Samoa Air

7• X, a one time leader in its domain, recently sold off a

majority of its operations. • X Corporation’s computer division X Data launched a line

of micro computers named Mikro Mikko in the 1980s. These were known for good ergonomy.

• This line was later sold to Fujitsu who marketed it under the brand name ErgoPro.

• Identify X

7• Nokia

8• Who are these?

Yolande BreedtNceba MpiliswanaAstara MwakalumbwaAnushka LifeRicky Williams

Sonwabile KelengesheMakaziwe BiliZoe Van RooyenRea RangakaStacey RethmanTarryn Page

8• Vodafone Zoozoos

9• In 1997, Edward de Bono invented the word ________ to

describe the act of being different just for the sake of being different (and believing that it equals “creativity”).

• What is this word, which is very often used by the ad-world people?

9• Crazitivity

10• The dress in the image is known as a Hobble Skirt. Which

famous trademark did this design inspire?

10• Coca Cola bottles

11• Govt. of India’s Directorate of Visual Publicity (DAVP), and

the ITC were threatened to be sued in 2012, for this anti-smoking campaign. Why?

11• English footballer John Terry’s face was used as part of

anti-smoking pictorial warnings for use on cigarette packets in India.

12• This company asked Facebook users to choose one of two

options: "like" the new Facebook page and declare yourself a "true fan" or accept a coupon for a free product of competitor and be banned from Company’s Facebook page forever.

• Identify the company.

12• Burger King

• 8 Questions - 10 marks per question.• Positives/Negatives for identifying the central theme

correctly/wrongly given on the respective slides.• Maximum one guess allowed per team for the theme.

ROUND 2 – THEME ROUND

+16/-8

• Founded in 1982, the company X is the UK's largest sporting retailer, and operates over 500 stores worldwide. 

• It is listed on the FTSE 100, and has been a publicly traded company since 2007. Some of the brands owned by X include Donnay, Slazenger, Dunlop etc.

• Identify the company X.

+16/-8

• Sports Direct

+14/-7

• Connect (non-exhaustive list)

+14/-7

• Volkswagen brands.

+12/-6

• X is a chain of fast food retail outlets which is positioned as a Quick Service Takeaway Chain. It was launched in the year 2010 from Pune. Singer Akon was present on the occasion to launch the series of retail outlets.

• Identify X.

+12/-6

• Venky’s Xprs

+10/-5

• The company X was initially based at Abbey House in Weybridge, a large two storey office building on the edge of the St. George’s Hill estate, before moving to Stamford Bridge, London in 2003.

• Its shareholders sold their 50 percent stake in OAO Russian Aluminum (UC RUSAL), now the world's largest aluminum producer, in 2004.

• Identify the company.

+10/-5

• Millhouse Capital

+8/-4

• X is a UK-based online gambling company offering sports betting, poker, casino, games, and bingo, as well as video streams on sporting events; with over seven million customers in two hundred countries.

• Samuel L. Jackson represents the company in their Australian TV advertising.

+8/-4

• Bet365

+6/-3

• The company X announced its Indian low-cost subsidiary in February 2013, which would be operated as a joint venture along with Tata Sons, with X holding 49% in the JV.

• Identify X.

+6/-3

• AirAsia

+4/-2

• The company X, registered in New York and Delaware, owns and rents out shopping malls across the US. During the recession, this business of the Glazer family was severely hit. Id the company.

+4/-2

• First Allied Corporation

+2/0

• X, an American sports investment company was incorporated in Delaware in 2001, as New England Sports Ventures when John W. Henry joined forces with Tom Werner, Les Otten, The New York Times Company and other investors.

• It formally announced its name to X in the year 2011.• Identify X.

+2/0

• Fenway Sports Group

• Sports Direct• Volkswagen• Venky’s• Millhouse Capital• Bet365• AirAsia• First Allied Corporation• Fenway Sports Group

ANSWERS

• Companies of Football Team owners– Sports Direct : Newcastle United (Mike Ashley)– Volkswagen : VfL Wolfsburg– Venky’s : Blackburn Rovers– Millhouse Capital : Chelsea (Roman Abramovich)– Bet365 : Stoke City (Peter Coates)– AirAsia : Queens Park Rangers (Tony Fernandes)– First Allied Corporation : Manchester United (Malcolm Glazer)– Fenway Sports Group : Liverpool

CENTRAL THEME

• 12 Questions• 10 marks per question

ROUND 3 – INFI BOUNCE

1• What business first is this book significantly known for?

1• It was the very first book sold online by Amazon.com

2• This word is of Italian origin, and in Italian refers to a male

or female "bartender", who typically works behind a counter, serving both hot drinks (such as espresso), and cold alcoholic and non-alcoholic beverages.

• This word is also the name of a well known brand in India.• Identify.

2• Barista

3• What’s blanked out in this dilbert strip?

3• Venture Capitalist

4• Connect this unique list

4• Only people to feature in TIME Magazine’s X-ed covers.

5• “It’s simple, it’s cheap, it’s indestructible,” said U.S

journalist Larry Kahaner, who wrote a history of the ___ called

The ____: The Weapon That Changed the Face of War

• “You can fix it with a coat hanger and a piece of gum. You can bury it for 10 years in the sand, pick it up out of the ground and it still works.”

• What is it?

5• AK47.

6• In 1932, the founder of this brand entered a small San

Antonio cafe and purchased a product whose owner was eager to sell his small business. He purchased the recipe and began to sell the product from his Model T Ford. Today, it is a global brand. Name it.

6• Frito Lay Chips, founded by CE Doolin.

7• The sower, an 1850 painting by Jean-François Millet (in

the pic) inspired the logo of one of the four largest English-language publishers in the world. Which company?

7• Simon and Schuster, Inc.

8• The man seen here in the picture with his invention, was

an Austrian glass cutter and jeweller born in Bohemia. He later founded a company with two others which is a huge success today.  Which company?

8• Swarovski

9• In 2012, RBI released a commemorative coin of Rs 1000

denomination. Why?

9• To commemorate 1,000 years of Brihadeeswara temple of

Thanjavur.

10• In recognition of Usain Bolt's contribution to sports and

his automotive enthusiasm, this unique gold-painted car was auctioned to benefit the Usain Bolt Foundation in 2012.  Which company did this?

10• Nissan (The model was GT-R)

11• The person in the pic, Wayne Mclaren developed lung

cancer in 1990, he cited his 30-year smoking habit as the cause of his cancer. Just before his death, a television spot was filmed showing images of him appearing as the cowboy juxtaposed with those of him on his hospital bed. How do we know him better?

11• Marlboro Man

12• The word, being in French and difficult to pronounce, was

called by its abbreviated name, which also entered the OED subsequently.

• What technique did Albert Humphrey pioneer at Stanford University in the 1960s using data from Fortune 500 companies?

12• SWOT Analysis.

• Identify Print Ads, Exchange sheets after completion of round.• Marks:– 7 if only one team gets it right.– 6 if only two teams get it right.– 5 if only three teams get it right.– 4 if only four teams get it right.– 3 if only five teams get it right.– 2 if only six teams get it right.– 1 if only seven teams get it right.– Zero if all eight teams get it right.

ROUND 4 – WRITTEN (RELATIVE)

• 12 Questions• 10 marks per question

ROUND 3 – INFI BOUNCE

1

2

3

4

5

6

7

8

9

10

EXCHANGE SHEETS!

1

1• Intel

2

2• Cocaine

3

3• Hot Wheels

4

4• Fevicol

5

5• Volkswagen

6

6• Nissan

7

7• Honda CBR1000RR

8

8• Guinness

9

9• Faber Castell

10

10• National Geographic Kids