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EO Nerve 2012 Breakout
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By Todd Mendenhall and Greg D’Amico
Discovering Your X Factor
Exposes You To:
• Insignia and Quantum Leap
• Discovering the X Factor. Barrett Ersek
• Special Rockefeller Habits Content for your Forums
What This Is Not:
• Experienced Professional Speaker
• Expert on the X Factor
Entrepreneurial Dyslexic
• Like many of you I Have the gift of Dyslexia
• Saw this as my weakness
• More visual, take in lots of information, and see patterns
My History
• Investment Firm 20 years
• Started a Mutual Fund in 1995
• Started a Software Company
• Went to India and set up office in 2004
• Using Rockefeller Habits since 2004
X Factor
What is the bottleneck in your industry?
X Factor• X Factor is NOT about You. Its
about:
• Discovering and solving a constraint or bottleneck in your industry
• Gaining a 10X advantage over your competition
Do You Want to Move Past your competitors by 10 to 30 times?
9
Happy Lawn – X Factor
Happy LawnGreen Grass – No Weeds – No Hassles
Barrett’s Happy Lawn
• Cost per customer was $275 ,10 yrs to 6000
• How to Reduce by factor of 10?
• Leased material from Global Explorer
What Happened?
• 2 Mill to 10 Mill in 4 yrs
• Sold to TrueGreen
• $1 returned in 6 quarters. Turned into $1 in 6 weeks
Title
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Outback Steakhouse
• One of the top 3 Restaurant chains in the industry. Won all kinds of Industry Awards.
• Industry Issues – theft, inconsistency of food, service, other headaches.
• Asked “Why” 5 times.
• Realized it was the Managers
AutoNation
• Industry Problem 4/5 Customers not returning.
• Conference Break Outs all were on driving Traffic.
• Wayne said how to get them back – Found customers wanted all Brands
Starbucks
• What is their X Factor?
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X Factor Tips
• Ask…• What problems in your industry are so
deep seated that everyone accepts and works around the problem?
• What are some things that we do that an outsider would say “That’s crazy! Why do you have to do that?”
• At Industry Conferences• What topics have the most
presentations?• What problems seem to get solved
again repeatedly and yet still begs another solution?
X Factor Opportunities
• Biggest Cost
• Delivery
• People Reduction
• Employee Retention
• Process Flow
• Innovation
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• Sed nulla enim lobortis imperdiet bendin
Experience Sharing
• Share and Discuss• Have you tried figuring out your X
Factor?• How have you gone about thinking and
solving this problem?
X Factor Exercise
• Discover your industry bottlenecks
• Brainstorm solutions:
• It’s impossible, but what if we could …
X Factor Exercise 1
• Breakout in Groups of 6 or less
• Come up with 2 business bottlenecks
• Come up with 2 Industry Bottlenecks
• Have Forum mates generate feedback that the bottlenecks are Industry not business
About EO Insignia & EO Quantum Leap
What is it?
Regional Quarterly Forum
Experiences
Regional, Quarterly Forums
Presentations+
Content+
Goals
Experiences
• Istanbul University – September 2012
• Campus Event - Park City, Feb. 2013
• Miami University – March 2013
• Masters Golf Trip – April 2013
Insignia/Quantum Leap Content
People(Happiness)
Strategy(Growth)
Execution(Profit/Time)
Finance(Options)
Me(Living Legacy)
More Content
